Metrics that Matter - Defining a Digital ROI
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"You can't make decisions to improve social media if you don't have all of the data." - Steph Nissen, Partner and Head of Digital Operations at Atomic Revenue.
So, how do we get the data? Better yet, how do we use that data to inform our digital marketing decisions, and run impactful...
"You can't make decisions to improve social media if you don't have all of the data." - Steph Nissen, Partner and Head of Digital Operations at Atomic Revenue.
So, how do we get the data? Better yet, how do we use that data to inform our digital marketing decisions, and run impactful campaigns? Join Steph Nissen herself for a live, virtual Q&A to talk all things social metrics and get all of your digital ROI questions answered!
Meet The Speaker
Steph Nissen is a Partner and Head of Digital Operations at Atomic Revenue, a revenue operations firm in St. Louis aligning your organization’s sales, marketing, and customer efforts. Steph works on creating and managing digital strategies & programs including KPI development and analytics, web design/development, marketing automation, social media, email marketing, paid search, and more. She is a national speaker on digital operations focusing on data, analytics, and ROI and has worked with everyon
e from big brands like Toyota and TJMaxx to tech startups and small local businesses. She's been named one of the Top 30 Women in Social Media, a Wonder Woman of Marketing by Synthesio, and listed as a top Twitter influencer in Artificial Intelligence, Social Media Marketing, Data & Analytics, and more.
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Q&A
Q&A guidelines-
Are there any frameworks for tracking the process behold the actual deployment.
By: Priya, Product OwnerPosted on 2019-09-20 -
How do I determine and educate my peers and stakeholders on UX currency of a ROI
By: Jane, Frontend DeveloperPosted on 2019-09-20 -
How do you deal with situations where the outcome is uncertain?
By: EzhilvelPosted on 2019-09-19 -
1. How do you recommend calculating ROI at the channel and campaign level dynamically? 2. What is a good information technology software company benchmark for ROI at these levels? 3. How do you...
By: AndrewPosted on 2019-09-19 -
What recommendations do you have regarding methods and/or tools to drive qualified leads to my sales team from digital marketing for B2B? Also, what are your go-to sources to stay on cutting edge...
By: Jennifer, Marketing & PR LeaderPosted on 2019-09-17 -
What social platform provides the best ROI organically? Are all platforms a "pay to play" deal?
By: Kristel, Product ManagerPosted on 2019-09-17 -
I am developing a digital marketing strategy for a firm that does no online marketing yet, nor do they have target audiences clearly defined (it’s broad and ambiguous)— so it feels like throwing...
By: SonjaPosted on 2019-09-16 -
What is the most critical ROI to track?
By: Erika, Digital marketingPosted on 2019-09-16 -
As a new content marketing consultant launching my one-woman operation soon, what are the 2019 tools I absolutely need and what are the tools that would be great to have, to offer solid analytics...
By: Carla, Content WriterPosted on 2019-09-16 -
For independent consultants having lots of data at hand is sometimes hard due to cost constraints. What's a cost effective way of getting every day metrics besides social media offering their own...
By: Kathy, Real Estate AgentPosted on 2019-09-12
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