Not everyone can hire an agency or a full PR team to do their heavy lifting when it comes to marketing, especially emerging startups. Natasha Zena has done it all - guerilla style, to launch her digital magazine, Lioness, and the first media outlet solely dedicated to helping women launch and scale high-growth startups.
You asked, we're answering:
- I'm running on a very low to $0 budget - what should be my first step to marketing my business? Second step?
- What's been the most successful guerilla tactic you've used to date?
- What tools have you found to be most helpful?
- & More!
MEET THE SPEAKER:
Around age eight Natasha Zena was told it was a woman’s job to take care of the home and since then she has built a career out of telling women they can do whatever the hell they want to do. She is the co-founder of Lioness, the digital magazine for female entrepreneurs, and the first media outlet solely dedicated to helping women launch and scale high-growth startups. Natasha was recognized as an emerging leader in digital media by The Poynter Institute and the National Association of Black Journalists. She has mentored women entrepreneurs at a number of accelerators, Startup Weekends and conferences, including The Lean Startup Conference in San Francisco, Calif. Natasha is also the author of the popular whitepaper, "How To Close The Gender Gap In Startup Land By 2021." In her spare time, she writes short fiction and hangs out with her son, Shaun.