About

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.

The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

NBA MISSION

The NBA’s mission is to inspire and connect people everywhere through the game of basketball.


NBA VALUES

LEAD WITH INTEGRITY
We do the right thing. We are honest, ethical, and fair – leading by example in sports, culture, and society.

BE THE FAN
We’re all fans. So we work to provide the same quality of entertainment and experiences that we want for ourselves.

CREATE COMMUNITY
Basketball is inherently inclusive – anyone can play it. This diversity in people, background, and experience is central to our success.

INNOVATE WITH INTENTION
Our instinct is to innovate. We are relentless in pushing each other’s thinking, shaking up the status quo, and ensuring bold ideas result in meaningful impact.

To learn more about the NBA click here.

Events

Upcoming Panels

Chat & Learn

How to Incorporate Agile Ways of Working Into Your Career
July 18, 2022 01:00 PM EDT
July 18, 2022 01:00 PM EDT
Virtual
Lisa Farrow: Agile Coach/Scrum Master, NBA
How to Incorporate Agile Ways of Working Into Your Career National Basketball Association, Inc.
Register

Recorded Panels

Chat & Learn

How to Build Confidence to Thrive in Your Career
Virtual
Kelley Walton: VP of Marketing, NBA
How to Build Confidence to Thrive in Your Career National Basketball Association, Inc.
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