As a Black woman in a male-dominated industries Kelley Walton, VP of Marketing at NBA, knows what it’s like to be an ‘only’ in the workplace.
Through her experience, she has learned to leverage her unique perspective and build confidence to show up authentically and thrive in her career.
Join us as Kelley shares her best tips to bolster confidence and minimize the challenges of being an ‘only’ in the workplace.
In this chat, you’ll learn:
For over 15 years, Kelley has helped top global brands drive business results by connecting with consumers through innovative & integrated marketing strategies. Her career has spanned industries, including media, sports, apparel, luxury, and wine & spirits. Whether in an established company or an emerging brand, Kelley has paired her intuitive leadership style and culturally driven approach with modern marketing techniques to drive corporate imperatives.
How important is it to have a personal brand established when job searching/ going into an interview?
Sport as a product is very unique. Here we address our customers as fans and not just customers. Can you please share your experience in working as VP of Marketing at NBA and how unique is it...
What is your biggest challenge in working for such a largely male dominated organization?
My job is in Administrative support. I worked these types of jobs as a divorcee to provide for my two sons and put them through college. My question is, through the years I have created an LLC on...
In your experience, what have you seen as the area(s) that separates an average marketing team from a great one?
What was the most important factor on your confidence building?
What was the moment or project when you knew that you found the confidence to make yourself heard? I know how hard that can be when you are the only woman (and woman of color) in a room
What advice do you have for women who feel like they may be moving up in their career too fast (who feel like they are not qualified enough)?
How does on get to the point of an interview if they do not have NBA connections?
What do you wish managers knew about effectively managing employees who are 'onlys'?
What advice or tips do you give mid-level women who have either lost their passion and purpose or rediscovering themselves personally and professionally?
What are your best strategies for networking?
How do you get a male dominated team to take you seriously?
What advice do you have for young women who are looking to start a career in the sports industry? Or for young women who look to follow your career path?
What are recommended strategies to establish & develop formal or informal relationships with mentors and sponsors?
Do you have any tips to building your self confidence - especially when starting a new career?
In your case, has it been important for you to have a healthy private life, like – surround yourself with good people, doing activities that strengthen you, in order to build confidence to thrive...
I am a mid-level manager and would welcome any any tips for having my voice heard and influencing decisions by senior leadership, particularly in a group setting when one person continuously...
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