The ABCs of Starting a Business

Brian Rifkin
Brian Rifkin
The ABCs of Starting a Business

If you’re like many new entrepreneurs, you’re excited about your business idea and eager to launch your company into the world.

But before you make the move, take a step back to learn from the experts on how to create and run a successful business—because making the right moves in the...

If you’re like many new entrepreneurs, you’re excited about your business idea and eager to launch your company into the world.

But before you make the move, take a step back to learn from the experts on how to create and run a successful business—because making the right moves in the beginning can help you avoid major headaches later on.

Co-Founder of JW Player, Brian Rifkin will be joining us to talk about how he and his team transitioned a business idea to a successful start up and finally a fully mature business that is now the world’s most powerful and flexible online video player.

Tune in to learn what Brian has to say about common pitfalls to avoid when launching and running your new business and the importance of embracing mentorship to reach your goals.

In this chat, you’ll learn:

  • The ABCs of starting a new business and how to identify your business' redflags
  • How to strategically network and build partnerships
  • How testing, risk evaluation, and failure can help you overcome challenges in business

Meet The Speaker

Brian Rifkin
Brian Rifkin
Co-Founder & Senior Vice President of Strategic Partnerships, JW Player

Brian Rifkin is a co-founder and Senior Vice President of Strategic Partnerships of JW Player, a global video platform that is trusted by the world’s leading media companies and brands. A digital veteran, Brian has over two decades worth of experience working for companies on the cutting edge of technology. Prior to co-founding JW Player, he served as president of A Simple Internet, a media services firm he founded in 2001 specializing in digital marketing. He started his career with About.com serving as senior vice president of business development.

Brian currently serves as a mentor at the Entrepreneurs Roundtable Accelerator (ERA). He holds a BS in Business Administration from the University of Pittsburgh.

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