1) Can you speak to optimal word length across Linked In and PTF and the 2-3 things you want to wedge in consistently into a brief text to get them to read more? 2) How do you create a profile when you are caught between positions that can do, in my case project management, client management, and UX? 2) Perhaps adjacent to profiles, has anyone found a good guide to LinkedIn's Features and how it will appear on screen? I've checked LinkedIn's help section. I am trying to prepare my LinkedIn Profile for the next PTF job fair.