Autodesk makes the software and tools that help people imagine, design, and make a better world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with their software. Autodesk offers their employees benefits like:
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Position Overview
Autodesk is seeking a highly experienced Director, Audience Acquisition & Engagement to join our Brand Events & Experiences team. This role will lead the demand generation and communication function for all of Autodesk’s flagship events and will serve as an indispensable thought-partner for sales, marketing, and customer success, to align event marketing efforts with the company's goals.
This role is critical to driving brand awareness, audience acquisition, and attendee engagement.
The ideal candidate will be an event professional with 10-15 years of enterprise events marketing experience and a track record of success leading audience acquisition and engagement efforts for large-scale technology events of 10,000+.
You will report to the Head of Brand Events & Experiences.
Location: Remote
Primary Responsibilities
Lead the event marketing function within Autodesk, with a specific focus on driving audience acquisition, satisfaction, and engagement
Build and nurture a team of event marketing professionals to execute strategies effectively
In conjunction with sales and marketing leadership, craft compelling message frameworks and narratives for Autodesk events that will be amplified across every event touchpoint, including keynote, expo, session content, and more
Work with the highest levels of Sales & ABM leadership to align on GTM strategy and revenue growth goals and craft a robust target audience approach to drive awareness, engagement, and customer satisfaction
Collaborate with Campaigns, Social Media, and Employee Communications teams to create and drive an integrated multi-channel communications and campaigns plan across digital, media, social media, internal enablement and activation
Analyze and report on the effectiveness of marketing campaigns and adjust strategies accordingly, using data-driven insights to improve strategies and tactics
Work closely with Brand Studio team on creation and maintenance of event vizid to ensure consistent and compelling campaign assets, ads, and event websites
Lead the creation and maintenance of executive-facing materials designed to create awareness and transparency across all levels of senior leadership
In conjunction with head of events and experiences, drive all on-site communications and post-show readouts
Manage award submissions, event surveys and reporting, along with internal marketing efforts
Stay current with best practices in experiential marketing and monitor and report on emerging trends that will support future growth and engagement
Minimum Qualifications
10-15 years of progressive leadership roles in driving audience acquisition and engagement for large-scale enterprise events (10,000+ attendees) with multi-industry audiences
A deep understanding of customer-centric marketing strategies and the ability to leverage customer insights to drive marketing initiatives
Significant experience in all aspects of event marketing, including customer segmentation, persona development, customer journey mapping, campaign creation, A/B testing, and post-show analysis and reporting
Experience using data and analytics to measure and optimize customer marketing campaigns
Experience presenting to C-level executives
Ability to collaborate across all levels of the company
Ability to make timely decisions within a group dynamic and collaborate with Brand Studio and agency partners to develop timelines and milestones for pre, post and onsite promotion and audience engagement tasks
Experience using data to lead decision-making
Deep knowledge of marketing automation and analytics tools
Professional, passionate, creative and spirited collaborator
Bachelor’s degree in marketing, business, events, or equivalent relevant experience
“Best outcome” vs “my way” motivations
The ability to travel as needed including to event sites for multiple days
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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
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Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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