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This is a remote position. You can work from home and be located anywhere in the United Kingdom.

The Regional Field Marketing Manager, EMEA will develop, manage and execute regional marketing plans and programs aimed at targeting, engaging, and accelerating prospect accounts through the sales cycle in support of Kinaxis’ go-to-market (GTM) strategy. The role combines strategic planning with hands-on-execution, ensuring all programs are tailored to regional audiences and designed to support pipeline generation and accelerate key target accounts through the buyer journey.

This role will lead the field marketing team for EMEA and collaborate, and work closely with regional sales, business development, and across the global marketing team to effectively deliver programs that support business goals.

• Develop and lead the execution of integrated regional marketing strategies that align with corporate objectives and sales priorities, while managing and mentoring a high-performing EMEA field marketing team.
• Deliver industry- and account-focused programs using a mix of online and offline marketing channels to generate leads and sales pipeline, including regional events and roundtables, email marketing, regional paid marketing program opportunities, webinars, etc.
• Own the strategy and execution of regional events (owned and sponsored), including pre-, during, and post-event planning in partnership with the strategic events team to maximize impact.
• Align closely with regional sales, business development, and global marketing teams to ensure marketing programs support pipeline objectives, and provide enablement through tailored content, messaging, and actionable campaign insights.
• Drive the development and use of regional customer success stories that reflect local market challenges and outcomes, and support content localization to increase program relevance and resonance.
• Collaborate with Communications and PR teams to elevate regional brand presence through thought leadership initiatives, media engagement, and social media amplification.
• Support account based marketing (ABM) programs with the global demand gen team to deliver localized executive experiences, campaigns, and targeted account plays.
• Leverage analytics tools and performance data to measure program effectiveness, inform strategic adjustments, and continuously improve results across all regional marketing initiatives.

• Bachelor's degree in marketing, advertising communications, business, or related
• 5-7+ years progressive experience in field marketing with business-to-business software experience, focused on demand generation and / or field marketing.
• Proven success leading regional marketing strategies and/or teams.
• Strong understanding of the European market landscape, business culture, and buyer behaviors.
• Strong interpersonal skills, demonstrating an ability to persuade, negotiate, and collaborate.
• Strong analytical skills and experience with data-driven decision making, including campaign performance measurement and optimization.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with in-person, virtual, and hybrid event programming.
• Proficiency with marketing and sales platforms, such as Highspot, Salesforce, Eloqua, PowerBI, Wrike, etc.
• Demonstrated leadership skills including mentoring, influencing and team collaboration.
• Data-driven mindset, using analytical skills to guide and impact program performance.

#Full-time #Senior #LI-Remote #LI-KH1

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. 

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more. 

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com. 

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.