Job Type
Job Details
The position of Vice President, Global Brand & Creative is a key role that is part of the Global Brand marketing team. It is responsible for overseeing all aspects of creative development and execution for globally led brand-defining expressions. From master brand identity and experience design systems to brand voice and platform creative campaigns. To exploring and developing opportunities for creative innovation.
This role will serve as the Global Brand team’s Executive Creative Director overseeing, managing, and developing our in-house team, as well as leading engagements with our creative agency partners to ensure consistent delivery of world-class creative solutions that delight our end users and clients, manifest our brand values and positioning, and deliver impact to the business. In addition to creative execution, this role is responsible for defining the team's operating model, including maintaining creative centers-of-excellence, setting and enforcing brand guidelines, oversight of tools and platforms, overall functional budget management, and training for teams across a highly matrixed global organization.
Reporting into the SVP, Head of Global Brand, you will work directly with senior leadership on team structuring and planning that impact workflows across the company, making staffing recommendations, managing and developing the in-house team, as well as a network of agency partners and freelancers.
You will directly manage functional capabilities across brand and experience design, art direction, copywriting, etc., but also collaborate closely with partners in cross-functional teams such as Global Content, Product Marketing, Digital, and Sponsorships. You will be a vocal leader, advocating for the vision of the team and helping the organization see the power of creative to be a force-multiplying business driver.
The ideal candidate will have a demonstrated track record of leading through various stages of growth: Building, developing, and managing a team. Concepting and executing across all forms of the modern media landscape. And effectively managing dynamic budgets and timelines.
You will have effectively led through influence and managed multiple stakeholders, ideally within a complex, globally matrixed organization. You should be equally comfortable thinking big and prioritizing strategic initiatives as you are focusing on the day-to-day operational details.
You will (Essential Functions):
- Lead global brand creative across the entire brand and marketing function, in partnership with the regions, to develop world-class creative execution that builds the brand and drives the business.
- Provide creative oversight, direction, and enablement for brand-defining executions across advertising, content, activation, sponsorships, and digital platforms.
- Manage the global creative ‘engine’ for all briefed work, directing creative team and partners' work through a defined and collaborative creative process, including creation, review, and key stakeholder alignment.
- Lead creative development and execution of globally led worldwide campaigns for the global brand, global business briefs, and global sponsorships (e.g., Olympics, FIFA, F1, etc.).
- Future-proof the brand’s consumer and audience connection through proactive identification and development of the latest innovative creative trends, concepts, and technologies that are aligned to our brand and business ambitions.
- Focus on the scalability of our creative capabilities, maximizing our output through a combination of internal and external creative resources.
- Manage the portfolio of creative agencies (advertising, design, digital, etc.) that bring the brand to life creatively. Aim to develop and apply a world-class agency relationship model to drive better business outcomes and breakthrough creative in partnership with procurement, agency management, media partners, and legal teams.
- Evangelize creative work and team priorities to a variety of audiences, i.e., team all-hands, executive presentations, regional and functional shakeouts, etc.
- Cultivate an inclusive, collaborative, and equitable team culture that promotes ideation, innovation, and risk-taking. Maintain a healthy and productive leadership team through coaching, mentorship, and effective performance management practices.
You are:
- A considered and thoughtful problem-solver and decision-maker — listening and collecting information before coming to conclusions, while at the same balancing an innate bias for action.
- A thought leader and visionary, with the ability to guide, influence, and inspire peak performance across the entire brand creative journey.
- A radical collaborator - highly collaborative, a great listener, and able to work across geographies/regions with peers and executive teams in matrixed environments to drive action and results.
- Detail-oriented and strategic. Someone who sweats the small stuff, but also sees the big picture and can easily assess the state of progress for projects and how best to accelerate.
- Comfortable navigating through ambiguous problem spaces in pursuit of clarity and concrete outcomes.
- Interested in and curious about new modes of communication, experience, and connection — always looking for new ways to bring story and experience to life.
- A skilled international leader with experience inspiring and aligning internationally, and willing and able to travel as needed to regional and local markets.
- An excellent written and verbal communicator, able to distill a lot of information and detail and help others quickly understand the status of a project and the appropriate (and most meaningful) path forward.
- Exhilarated by a high-paced, fast-changing, and sometimes unpredictable work environment.
- A multiplier manager - is a leader who prioritizes nurturing talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.
- Comfortable with a variety of project management tools and processes and know when to employ them to drive outcomes.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
Basic Qualifications
• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD.
Preferred Qualifications
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).
• 15+ years' experience in a creative role, including five or more years leading and building multidisciplinary creative teams at an agency or within an internal client-side creative group (ideally both). Your teams have delivered brand-defining, culturally-influential, business-building creative work— and you are equally skilled at providing organizational leadership and creative feedback. You are comfortable in complex cross-functional organizations, and thrive in a highly collaborative environment.
• Proven experience crafting both strategic brand voice and product-focused storytelling across a wide variety of marketing formats and mediums such as digital, video, film, social, editorial, experiential, print, OOH, packaging, etc.
• Exceptional presentation design, writing, and verbal skills.
• Comfort overseeing complex budget management activities across a variety of programs.
• Working knowledge of current production and asset creation workflows.
• Proven ability to recruit, motivate and manage a team of talented marketing creatives.
• Ability to manage highly complex initiatives through effective delegation.
• Ability to facilitate the entire creative process, including providing clear direction and producing work cost-effectively and on schedule.
Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 229,100.00 to 357,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
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