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Digital Marketing Coordinator 

Position Overview:    

The Digital Marketing Coordinator is an entry-level position responsible for supporting various digital marketing initiatives within the organization. This role involves assisting with the implementation, management, and analysis of digital marketing campaigns across different platforms. 

Your Impact:  

• Support digital marketing initiatives, including SEO, paid ads, Uberflip, chatbots, website personalization, YouTube, website audit and refresh, and analytics 

• Assist in planning, executing, and optimizing digital marketing campaigns across multiple channels for multiple products 

• Monitor and report on campaign performance, identifying opportunities for improvement 

• Support website updates, landing page creation, and A/B testing to improve engagement and conversion rates  

• Assist in SEO optimization efforts, including keyword research, on-page optimization, and content strategy execution  

• Track website analytics using tools like Google Analytics and recommend improvements based on data insights 

• Track, measure, and analyze digital marketing KPIs to assess performance and identify areas for optimization  

• Provide recommendations to enhance marketing strategies based on data-driven insights 

• Collaborate with the Product Marketing Managers, Marketing Ops, and Events teams  

• Other duties as assigned  

What You Bring:  

• 0-2 years of digital marketing experience 

• Solid knowledge of digital marketing  

• Highly detail-oriented with the ability to prioritize competing responsibilities effectively  

• Excellent administrative, organizational, and communication skills 

• Experience with Bynder, Uberflip, Qualified/chat bot, Google Ads, WordPress, Adobe, SEO, Semrush, Google Analytics, and Excel preferred 

• Basic knowledge of SEO, website management (WordPress), and A/B testing  

• Strong analytics skills and ability to interpret data to optimize marketing performance  

• Strong communication and interpersonal skills 

• Ability to quickly adapt to changing circumstances and environments. Embraces new challenges and is open to innovative solutions 

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.  

Geographic Responsibility: While HealthEdge is located in Burlington, MA you may live anywhere in the US  

Type of Employment: Full-time, permanent  

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   

• The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  

• Work across multiple time zones in a hybrid or remote work environment.  

• Long periods of time sitting and/or standing in front of a computer using video technology.  

• May require travel dependent on company needs.  

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.  

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities. 

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