Job Type
Job Details
Team
You will be working in the UK and Ireland marketing team, a team of 12 who are responsible for generating and influencing pipeline for the UK&I business in support of priority industries and solutions. We do this through integrated campaigns that span executive engagement, digital marketing, communities and user groups, ABM, pursuit-based marketing and thought leadership. The team works as a partner to sales – both account teams and solutions specialists – and collaborates closely with the EMEA and Global marketing teams.
In the role, you will….
- Drive integrated marketing campaigns in collaboration with our high touch (industry), executive, and solutions marketing teams within the UKI with the aim of expanding and retaining business within our customer base, and acquiring net new customers
- Manage the implementation, tracking and measurement of marketing campaigns and use data to optimise performance and make recommendations back to the business
- Blend on-line and off-line activity within a campaign to best target specific contacts/roles in target accounts and what they care about
- Test and trial new ideas for effectiveness
- Oversee the delivery of omni channel, digital marketing campaigns working closely with the wider EMEA marketing organization and external agencies/publishers.
As part of our high reach marketing team, you will:
- Take an active, and sometimes even lead, role with our flagship events including Knowledge, Summit series and World Forum.
- Engage with our partner organization to identify key partners for joint GTM plans
- Take a leading role in planning local webinars, which will be delivered via our 3rd party supplier, as part of integrated marketing campaigns supporting the UK&I marketing team.
- Adopt a ‘business partner’ role for a specific region within the UK and Ireland business which includes:
- Understanding pipeline priorities/gaps/trends by region or BU according to your alignment. Connect our programmes from across all three teams to support that specific part of the business.
- Demonstrably fluent with PI2.0 and MARZ dashboards and familiar with top deals
- Responsible for ensuring your aligned senior sales director and their team can contribute to and are familiar enough to leverage our plans through 1:1s and team meeting/QBR attendance.
- Ambassador for sales region into marketing to ensure needs, views and requests are visible, understood and declined/actioned with clear rationale.
- As a business partner you are a main point of contact and ambassador for that region but not expected to execute or manage all activity that touches it.
Qualifications
To be successful in this role you have:
- We are looking for someone with...
- A passion for working in close collaboration and building trusted relationships with sales stakeholders and understanding our business thoroughly to make a difference
- Extensive experience working on a variety of marketing campaigns from inception to completion, based around the customer journey (70/30 influence/source.)
- Creative and open-minded with a desire to solve problems
- Demonstrated interest in maintaining and developing marketing/communication skills, including current and future developments and trends.
- Prepared to challenge the status quo and actively seek out opportunities for innovation and improvement with a ‘customer first’ mentality
- Ability to operate in a dynamic environment, working in a fast-moving, highly innovative global organisation including excellent communication skills with a strong ability to collaborate across multiple cross-functional teams (as well as agencies) plus solid organisation skills, ability to meet deadlines while juggling multiple priorities and a data driven mindset
- Competent skills in modern marketing tools and best practices as well as being able to adapt quickly to internally created processes and systems.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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