Job Details
Job Overview:
We are seeking a strategic and results-driven Senior Content Growth Manager to join our team at Plex. As a Senior Content Growth Manager you will play a pivotal role in developing and executing content growth strategies, optimizing content performance, and collaborating with cross-functional teams to achieve our business objectives.
What you'll do
Content Strategy Development:
- Formulate and execute content growth strategies leveraging Plex’s existing content library to drive user engagement.
- Work with our Content Acquisition team to identify and prioritize content acquisition opportunities based on audience preferences, market trends, and business goals.
- Develop and execute marketing campaigns to promote key content strategies to drive user awareness and affinity.
- Develop and refine forecast models utilizing up-to-date user data to inform content acquisition strategies, assess compounding halo effects, and gauge the impact of content strategies on revenue and engagement.
- Collaborate with content, marketing, product, and analytics teams to align content growth initiatives with overall business goals.
Content Performance Analysis:
- Monitor and assess content performance metrics, including viewership, engagement, retention, and monetization across all content opportunities.
- Assume responsibility for monitoring performance pacing and working cross functionally with Growth, Marketing and Product teams so ensure contracted deliverables are met against all titles, including licensing fees and minimum guarantees.
- Collaborate with the Ad Operations team to track and optimize content monetization in line with company expectations.
- Work alongside the Platform Distribution Relationships and Growth Team to evaluate and forecast the ROI of unique long-term distribution partner placements and marketing initiatives.
What you bring to the table
- You have 5+ years of experience in Growth and Content Marketing/Strategy, Merchandising, Analytics, or Digital Media, and are a passionate media consumer.
- Strong understanding of content acquisition, licensing, and distribution processes.
- Demonstrated expertise in driving growth through various channels, including paid acquisition, SEO, SEM, lifecycle marketing, and innovative growth hacking tactics.
- Proven track record of driving content growth and audience engagement through strategic initiatives and marketing campaigns.
- You bring a deep understanding of the motivations that drive end-user behavior and selection of products or services.
- You love rolling up your sleeves. For you, no detail is too small and no task is too menial. If it’s important to the team, it’s important to you.
- You are naturally data-driven and comfortable running tests and analyzing data to maximize results.
- You are highly organized with strong project management skills; able to juggle multiple—and at times conflicting—priorities and needs.
- You believe in asking for help and helping others when they ask, never throwing a problem “over the wall.”
- You thrive in a fast-paced environment, with an ability to be nimble and shift priorities as called for in a dynamic space.
- You are opinionated about the metrics and analytics that matter and drive decision making for a growing business (experience in advertising and entertainment a plus) - yet are open to teaching and learning from all those around you.
- You are customer focused to a fault - both external and internal.
- You’re kind, helpful, smart, get stuff done, and have great energy.
- You’re self-motivated and able to work well in a distributed work environment.
- You have excellent interpersonal, communication, and presentation skills.
Who we are
Plex is a global streaming media platform that gives millions of customers around the world the freedom to enjoy all the content they love in one simple, beautiful app. Our vision is to empower real human connections by bringing people and entertainment together. So, we’re on a mission to create a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that matters to them.
What sets us apart
- We are the largest independent streaming platform built by a global team of employees who are fanatically passionate about delivering the highest quality, most unified, and user-friendliest entertainment experience possible.
- We have always been a distributed organization, with people making great things happen in 23 different countries and 11 time zones.
- We host epic in-person off-sites to bring team members together a few times a year.
- We are passionate about our mission and we work hard, while still providing flexibility around a schedule that works for you.
- We love what we’re building and our user community is an integral part of our development process. We actively engage with customers to understand what is working, what they want more of, and how we can be better.
- We are committed to improving the communities where we live and work with charitable contributions, partnerships, and service.
Remote Work
- Plex hires new team members in countries around the world.
- As such, Plex does not sponsor employment visas.
- All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our hiring team can help answer any questions about location after starting the recruiting process.
- Also, please note, though we largely work asynchronously, as it relates to meetings, those generally occur between UTC 1600 to UTC 1900
The Plex Values
- Be kind, humble, and helpful.
- Approach problems with curiosity, creativity, and flexibility.
- Put yourself on the customer’s couch.
- Be a good steward. Like a boss!
- Build relationships to ensure healthy debate.
- Foster a global and diverse team spirit.
- Show gratitude and give back.
- Seek balance for yourself and Plex.
Compensation
Our compensation reflects the cost of labor across several US and Global geographic markets. The base pay for this position ranges from $100,000/year in our lowest geographic market up to $175,000/year in our highest geographic market. Pay is based on a number of factors including market location, seniority, local currency and may vary depending on job-related knowledge, skills, and experience.
Benefits
- Monthly Balance Wellness Stipend
- Productivity Stipend
- Flexible paid time off
- Paid parental leave
- Hardware stipend
- Flextime, work from anywhere
- Comprehensive health insurance
- Stock options
- 401k (US employees)
- Plex for the Planet community service opportunities
Does this sound interesting? We're looking for a Senior Content Growth Manager who is ready to join us to have a material impact in Plex's growth and success!
Plex is an Equal Employment Opportunity employer and is committed to building an inclusive and diverse workforce. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other classification protected by applicable discrimination laws.
Plex is a media streaming company that gives people instant access to their media - home videos, photos, music, TV shows, and movies - so they can... Read more