Lifecycle Marketing is responsible for providing communications and experiences to move prospects to customers to advocates. This position is responsible for driving email marketing programs to improve engagement, drive land and expand revenue and improve customer attrition.
As a Lifecycle Marketing Specialist, you will work with both internal and external partners to drive engagement, nurture loyalty and advocacy while reducing churn and maximizing activation and revenue from software customers. You will help drive lifecycle’s marketing campaign strategy, focusing specifically on email marketing.
MINIMUM QUALIFICATIONS AND REQUIREMENTS:
Bachelor’s degree or equivalent experience
3+ years of marketing experience with at least 2+ years in the SaaS environment
3+ years of email marketing experience; including coding, copywriting, and development
2+ years in customer engagement or retention marketing
Proven experience using at least two of these channels: email, push notifications, SMS: familiarity with email platforms (Marketo, Eloqua, Constant Contact), tracking, analytic tools (e.g. Salesforce, Google Analytics)
Excellent HTML, CSS skills and a passion for designing cutting-edge email marketing programs
Proven ability to effectively project manage, strong strategic thinking, creative problem solving and analytical skills
Experience in the ideation of emails, landing pages, and CTAs, designing and executing A/B tests, and drawing actionable conclusions from results.
Excellent creativity, sense of visual design, and ability to produce compelling copy, with great attention to detail
Experience working in rapid growth environment that requires flexibility and continuous innovation
Able to “roll up your sleeves” to do what is needed in urgent situations while maintaining a “big-picture” view
Goal driven and comfortable developing targets and long-term goals and measures for program performance
Experience implementing and optimizing a marketing automation platform is a plus
Excellent verbal and written communication skills
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Manage email, and direct mail channels to drive prospects and customers across lifecycle stages
Play critical role in building strategy and email programs with our marketing automation platform; perform day-to-day email marketing activities including email campaign setup, scheduling, A/B testing, email optimization and deployment
Drive improvements of email designs including content, look & feel, and delivery times
Build and communicate campaign schedules on-time to key stakeholders
Leverage and build closed-loop reporting, campaign forecasts and share out results and learnings to the broader groups
Collaborate, design and deploy automated nurture programs to both customers and prospects
Assist department with a wide variety of marketing projects, to possibly include contract submissions, permission marketing, and event support
Work closely with the Product Marketing and Research and Insights teams to translate value propositions into effective positioning to both prospects and customers.
Partner with Content Marketing to map out content needs to each marketing campaign
Develop relationships with cross-functional teams including Sales, Product Marketing, Partnerships, Events, and Customer Success to support process, strategy and lifecycle roadmap
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
Dexterity of hands and fingers to operate a computer keyboard
This position is mostly stationary and will be required to remain stationary for extended periods of time.
Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus.
The noise level in the work environment is usually moderately quiet.