Manager - Agile Marketing

New York City, NY, United States Posted 4 days ago
The American Express Global Commercial Services (GCS) business unit is the global leader in providing payments solutions for Small, Medium and Large businesses. Our brand positioning of “Don’t do business without it” relies on a suite of solutions for business owners. For example, product solutions that deliver financial flexibility, increased visibility into their business spending, added control, improved efficiency, rewards and cost savings. Our small business and corporate programs also help keep employees safe, secure and productive while on the road.
 
The Agile Marketing Center of Excellence (AMCOE) team is responsible for implementing agile marketing processes to support big bets for the GCS organization. AMCOE does this in three ways – by getting campaigns to market faster, making them better by using insights and Customer feedback and scaling the learnings to benefit the wider GCS organization.
 
Agile marketing borrows from a process traditionally used in software development and adapts it to suit a marketing context. Rapid Review is an offshoot of the agile marketing process. A full agile marketing process focuses on end-to-end execution of marketing campaigns, that is, seeing campaigns through from strategy development through to final in-market execution. Whereas Rapid Review takes a portion of the full agile marketing process focusing on content approvals and applies it more broadly across the GCS organization.
 
Rapid Review helps Marketers get new or innovative content approved by our Legal and Compliance partners and it develops new approval processes for complex, new capabilities and initiatives. Additionally, this Scrum Master role is being extended to include exploring ways AMCOE can consolidate its learnings, share them and eventually scale them across GCS and beyond.
 
The Rapid Review Scrum Master will be responsible for coordinating and tracking all activities undertaken by the Rapid Review Team, including holding daily office hours, prepping Marketers and creative assets ahead of formal sessions, and facilitation of meetings with approval partners. The individual must be strategic, patient, flexible, intellectually curious and possess a strong desire to want to help others achieve their goals. They will have an eye for content and process innovation. They will help marketers get best-in-class content approved to market, and they’ll have the opportunity to lead how AMCOE coordinates and shares its insights across the wider organization.
 
Responsibilities:
  • Understand and facilitate with a process/content divide, knowing your role in most settings is to serve as process lead, empowering the content champion (Marketer) to reach their end goal
  • Develop a deep understanding of American Express Marketing and/or Servicing communications to help facilitate Rapid Review sessions and positive adoption on a broad spectrum
  • Foster an environment of successful delivery, continuous improvement, and open feedback
  • Manage intake processes, meeting scheduling and documentation for Rapid Review, and for AMCOE as directed
  • Take on a storyteller role for AMCOE, using your knack for weaving data, analysis and insights into a cohesive story and working with Leadership to develop scale and dissemination strategies
  • Help Marketers understand what success looks like and what it takes to get there, without doing the work for them
  • Assist teams with a hands-on problem-solving approach; troubleshoot and escalate issues to the appropriate people
  • Enable cooperation across all roles and functions to work efficiently and effectively together; when issues arise, identify them, own them if they are yours, and find solutions that preserve and move the team forward

Qualifications

  • Intellectually curious, big picture and process thinker, eager to drive change
  • Extremely strong project management, communication, organizational management and presentation skills
  • Flawless executor with ability to progress work in parallel to meet deadlines
  • Experience managing multiple stakeholders across roles and functions
  • Avid customer advocate and innovative problem solver
  • Strong Excel skills, including the ability to enter data and maintain dashboards containing pivot charts
  • Clear and articulate communicator who can influence partners and provide strategic thought leadership
  • Ensure prioritization among numerous activities and align them with Leader
  • Experience working in an agile environment a plus
  • Bachelor's Degree required

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions. 



ReqID: 19009133
Schedule (Full-Time/Part-Time): Full-time
Date Posted: May 15, 2019, 7:53:58 AM

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