CRM Manager

Berlin, Germany
Posted 14 days ago
Main Location
Berlin, Germany
Open jobs

Are you a customer centric and data-driven CRM manager with strong analytical skills and a solid CRM background? Do you have a passion for travel and want to advance further? Keep on reading then!

At Omio, we are quickly changing the way that people travel and we are growing at a fast pace. We're operating at worldwide level and expanding in new geographies.

Driven by our team of over 300 people from more than 45 different countries. With Omio you can compare and book trains, buses and flights to anywhere in Europe with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

With over 800 European transportation partners across 15 countries, Omio is one of Europe’s fastest growing travel companies backed by 27 million monthly users and the world’s leading tech investors.

As the new CRM Manager at Omio you will…

  • Identify, plan, develop and launch new multi-channel campaigns.
  • Translate strategy into customer-centric marketing activities, identifying impacts and dependencies for other Marketing functions & activities
  • Execute multi-channel marketing campaigns, including building and rigorously test campaigns, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
  • Identify audiences and target groups to deliver the most relevant content in order to engage, retain and maximize customer lifetime value.
  • Extract insights from customer data and defining intelligent segmentation, personalization and cross-channel communication
  • Optimize our Customer Contact Strategy across multiple channels: marketing and transactional emails, push and in app notifications
  • Coordinating all campaign-related activities with the responsible stakeholders, e.g. planning, content creation, design, data etc.
  • Design and develop responsive HTML emails
  • Monitoring and continuously optimizing the performance of the channel
  • Reporting to senior management regularly on the status of the activities
  • Working together with the Product and Acquisition Marketing teams to improve and synchronize the customer journey and satisfaction

Your Profile

  • 2 years of experience in CRM, including a proven experience in managing campaigns through email, mobile push and in-app notifications.
  • Understanding of retention metrics and KPIs
  • Experience with marketing technology, specifically Campaign Management and Data Management Platforms
  • Intermediate Microsoft Excel skills
  • Ability to multitask, prioritize and manage workload and work independently
  • Data-driven and being able to convert data into high value business decisions.
  • You have a strategic mindset but are keen to make things happen
  • Intermediate knowledge of HTML and CSS is very advantageous for the position
  • Basic knowledge of SQL is very advantageous for the position
  • You speak English fluently; other languages are considered a plus
  • You want to revolutionize the travel industry
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