Posted a month ago
This role is responsible for executing and supporting communications and publicity efforts for SportsCenter, journalistic content, E60, and SC Featured in addition to other ESPN news platforms. The role will also provide dedicated PR support of ESPN social media platforms.

Responsibilities :
  • Support the development and execution of detailed publicity campaigns for all ESPN news platforms including but not limited to SportsCenter, E60, SC Featured, and Outside the Lines, as well as ESPN’s social handles.
  • Develop press materials, including press kits, press releases, fact sheets, bios, plan press events, etc.
  • Develop and maintain relationships with key media members in various beats, including television, business, sports, trades, and non-traditional media (blogs, social platforms and influencers)
  • Identify and create story angles, pitch them to various media outlets and generate publicity results.
  • Coordination of on-air commentator and executive and interviews with press.
  • Generate story ideas and multimedia assets to creatively engage a variety of audiences online. This includes regularly creating new content for ESPN PR social platforms and ESPN Front Row, the company’s outward facing blog.
  • Monitor industry news in print, online and on social media platforms and advise appropriate colleagues of important developments.
  • Maintain press lists and create results reports related to specific initiatives.
  • Build strong internal relationships to work collaboratively across teams and departments. Daily interactions with news gathering and social teams to identify issues and opportunities
  • Collaborate with designated PR reps from key business partners to drive shared goals.
  • Embrace new tools and approaches to serve as a 360 communicator, serving both internal and external audiences.
  • When appropriate, act as company liaison and spokesperson with media.
  • Support Communications department on other publicity projects as needed.
  • Crisis PR and issue management support.
  • Understand the demands of working for a 24/7 media company and be willing and available to work evenings and weekends.

Basic Qualifications :
  • 2-3 years’ experience in television communications, public relations or media relations working with and pitching reporters beyond sports, securing story placement, managing and reporting follow-up and coordinating events
  • Excellent PR, communications and writing skills
  • Exceptional news judgment
  • Results-oriented and experienced in media pitching across spectrum of media (TV, print, online, radio, magazines, trades)
  • Demonstrated knowledge/understanding of sports, media and news value
  • National media contacts across TV (morning/late night), print, online, magazines, radio, trades
  • Strategic and creative thinker
  • Detail oriented
  • Self-starter and positive personality
  • Ability to handle multiple tasks on deadline in fast-paced environment
  • Proficiency in social media: Twitter, Instagram, Facebook, TikTok, etc.
  • Basic knowledge of TV ratings, sports cable TV and direct-to-consumer landscape preferred
  • Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment
  • Must be able to travel for work/production/events

Required Education :
  • Bachelor’s degree or equivalent experience in Communications, PR, Journalism or other relevant areas

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Senior Publicist