Planner - Media Sales

New York City, NY, United States
Main Location
United States
Open jobs

The Sales Planner position is responsible for generating, analyzing and communicating sales proposals to the sales organization for presentation to Advertising Agencies and/or clients. This position will liaise with all media platforms & offices to create sponsorship opportunities. The Planner will work closely with the Sales and Marketing Departments on sponsorship opportunities. Additional responsibilities include posting and stewardship as well as performing ad hoc analyses. This position will also need to track any account issues and report them to the accounting/billing department.


1. Maximize revenue potential for networks given marketplace and inventory conditions.
2. Create media plans - through pricing and planning direction, effectively create plans that maximize revenue for both networks.
3. All marketing elements to appropriate sales proposals.
4. Track individual client delivery and prepare ADU schedules when liability exists.

5. Perform spreadsheet analyses.
6. Assist VP in monthly billing reconciliation, including all on-air, web and VOD deals.

QUALIFICATIONS (Required & Preferred)

1. Management Skills
a) Well-organized with strong time management abilities
b) Promotes teamwork
c) Ability to handle multiple tasks without losing the necessary attention to detail
d) Strong math and written and oral communication skills

2. Technical/Functional Competencies
a) Knowledge of media math, including CPM calculations and reweights, advertising rating and demographic calculations, and internet metrics and research services such as Comscore and Netratings.
b) Create seamless “workarounds” when the operational process needs tweaking.
c) Ability to translate oversell situations into viable revenue-producing partnership deals.
d) Ability to work with sales planning and C-post systems

3. Key Experiences/Achievements
a) College degree in Communications, Marketing, Economics or Business Administration with a minimum 3+ years of prior agency/media experience.
b) Broad exposure to Windows-based software, spreadsheets, word processing, PowerPoint etc.
c) Knowledge and/or interest in independent films and a frequent visitor of film-related websites.

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