Sr. Segment Marketer

Main Location
Atlanta, GA, United States
Open jobs

Invesco is a leading global asset management firm with more than $888.2 billion* in assets under management. We provide our retail and institutional clients a diverse and comprehensive range of investment capabilities to help people get more out of life. Invesco is publicly traded on the New York Stock Exchange (IVZ) and has about 7,000 employees in over 20 countries.
(*As of December 31, 2018)

Job Summary:
The Senior Segment Marketer is a key member of the Invesco Wealth Management Intermediary (WMI) Segment marketing team that partners with our retail distribution team to initiate and activate client engagement opportunities with the purpose of driving commercial results. Reporting to the Director, Canada Segment Marketing, the Senior Segment Marketer will be responsible for identifying and building on investment themes that are representative of significant client needs and commercial opportunities. This role will require the ability to develop and execute on innovative omni channel initiatives that drive results for Invesco's retail segments. To accomplish these responsibilities, the Senior Segment Marketer leverages data and technical analysis to optimize initiatives and help drive revenue that also support client outcomes.

Key Responsibilities:

  • Help shape and identify themes that are representative of significant client needs and commercial opportunities
  • Leverage segmentation and sales analytics to develop targeted marketing intiatives that include various testing methodologies to improve engagement and identify best practices
  • Passion for identifying customer needs and mapping experience solutions that support business objectives
  • Work with key stakeholders to activate retail initiatives and ensure alignment across all deliverables
  • Have the ability to embrace autonomy and be an out of the box thinker that helps position Invesco to be a key differentiator in the industry
  • Be a strong voice to position ideas with Invesco's retail distribution team
  • Deep knowledge of Canadian financial industry and investment products
  • Adhere to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
  • Be recognized as a meaningful contributor to sales aspiration targets


Work Experience / Knowledge:

  • 5 plus years directly related work experience in marketing, communications or sales within Investment Management or Financial Services Industry including knowledge of insurance and variable annuities.
  • Experience working with wholesalers and financial advisors a plus
  • Digital marketing and project management skills are preferred
  • SEO/SEM exposure is a plus 


Skills / Other Personal Attributes Required:

  • An effective problem solver that seeks excellence and continuous improvement in his/her work
  • Proven track record of successful segmented marketing initiatives that drive results
  • Excellent client service and interpersonal skills
  • Ability to get creative and accurate work out of internal and external agencies and resources
  • Demonstrated track record of meeting rapid-pace, demanding client needs
  • Ability to effectively prioritize and to make the appropriate tradeoffs as needed (i.e., flexibility) to meet committed deadlines
  • Ability to manage multiple projects at one time
  • Strong project management skills
  • A team player that believes in the power of collaborative work and interacts with co-workers in a collegial and respectful manner
  • Advanced skills in MS Office including Word and PowerPoint
  • Willingness to travel to sales and/or marketing-related meetings as needed
  • An out of the box thinker that likes to bring new ideas to the forefront


Formal Education: 

  • Bachelor's degree in marketing or communications preferred or equivalent years of direct experience required
  • IFIC/CSC is required


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time. 

Invesco is committed to fair and accessible employment practices. If selected for an interview, we will work with you to ensure that your interview is accessible and accommodation is provided. Please contact us at or 1.800.874.6275 to let us know if you require accommodation for an interview due to a disability.


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Sr. Segment Marketer
Invesco, Ltd.