Marketing Director - U.S. Performance Marketing

Mountain View, CA, United States
Main Location
Mountain View, CA, United States
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Overview

 Intuit’s Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions ranging from mileage tracking to invoicing, payroll to accounting, payments and capital.

 

We are looking for someone to lead our performance marketing organization in Intuit’s largest market – the US.  You will develop the media strategy, test aggressively and scale initiatives to drive awareness, consideration and conversion of SBSEG’s portfolio.  You will be responsible for overall planning, forecasting and optimization across all of the performance marketing channels to profitably acquire customers.

Responsibilities
  • Lead a large group of team members and agency partners spanning all aspects of demand generation including search and content, direct response and customer marketing, brand advertising and performance media and social
  • Responsible for allocating, investing and optimizing media ($150M+) media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
  • Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
  • Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
  • Innovate and implement test and learn strategies and drive scalable results
  • Strong analytical approach to acquisition funnel metrics, measurement and campaign performance

Performance & Success Measures:

  • Increased marketing ROI by program / by channel
  • Reduced / optimized CPAs
  • Increased website conversion
  • Improved brand heath metrics (e.g. awareness, consideration) 
Qualifications
  • 10+ years of digital marketing experience including acquisition and performance marketing
  • 5+ years of leading a multi-disciplinary performance marketing team with direct oversight of paid search, programmatic, display, retargeting, paid social, email and funnel optimization
  • Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale
  • Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
  • Willingness to be deep in the details while also being able to create and communicate higher level strategy
  • Ideal candidate has experience in managing marketing budgets for subscription based offerings in a SaaS environment – FinTech specifically is a plus
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