Wolters Kluwer is currently seeking a Digital Specialist to support marketing operations and digital marketing for our audit solution TeamMate. This individual will help plan, organize and execute marketing programs with a heavy emphasis on lead generation and inbound marketing optimized via digital methods and tradeshows/events. They should possess outstanding organization skills for prioritizing a deadline-driven and complex workload, exhibit strong attention to detail, and be willing to take on a wide range of responsibilities working in collaboration with the global Marketing team.

KEY RESPONSIBILITIES

Campaign Building, Execution, and Insights

• Work with cross-functional teams to support digital marketing initiatives for our solution:
  • Build and manage end-to-end campaigns with multiple tactics and touchpoints (using automated triggers to connect ads and web content to email nurture campaigns).
  • Provide campaign support for webinars to ensure workflows are tightly aligned with registration and follow-up goals.
  • Monitor campaign activity and provide program analytics to measure effectiveness of targeted outreach programs – report on a regular basis to identify trends and recommend program improvements.

Program Management

• Set strategy for audience building, avoiding overlap, and optimizing messaging
• Evaluate campaigns regularly for performance and optimization
• Leverage web analytics to evaluate audience behavior, paid channel attribution, engagement, and acquisition.
• Leverage digital marketing and automation tools to execute digital campaigns ensuring coordination and timing of messages across social media and website.
• Develop and manage social media calendar working in collaboration with Marketing Managers and Social Media lead to align channel outreach to active campaigns

Digital, Website and Other Marketing Support

• Provide recommendations for website / content enhancements and manages updates to the website via its content management system. Incorporates SEO research and best practices to improve content performance.
• Work closely with team to coordinate the company’s presence at trade shows, sponsorships and customer/prospect live or virtual events
• Coordinate with marketing and graphic designers to develop and design content for the following areas: digital assets, web ads/banners, email communication and social media campaigns, etc.
• Research and analyze competitors to assist in the refinement company’s overall positioning and messaging
• Other projects as assigned by marketing leadership.

REQUIREMENTS

Experience:

• 2+ years of experience working in a digital marketing environment or team.
• French language
• Demonstrated ability to work on marketing driven campaigns and programs
• Experience with a variety of Martech tools (ABM, Marketo, Google Ads, Google Analytics, heatmapping, Conductor, Sitecore, DemandBase)
• Experience with social media management tools
• Strong analytical and creative capabilities to improve and assess marketing effectiveness

Education:

• Degree Marketing, Digital, or comparable degree.

Other Knowledge, Skills, Abilities or Certifications:

• Knowledge of the inbound “sales funnel” in both the digital and traditional marketing channels
• Excellent communicator. You have excellent verbal and written communications.
• Collaborative workstyle. You will be working with a wide range of stakeholders, requiring a flexible style that both complements the efforts and supports the needs of others.
• Hands on analytical approach: You are adept at using your analytical skills to compile data and analyze for trends and patterns. You have experience understanding logic and following processes in build campaign content, flows and audiences.
• Inquisitive and willing to take initiative. You like learning new things and like to collect and share information. You also don’t wait for things to happen – you initiate action and make things happen.
• Strong time management skills. You have proven project management and organizational skills and can effectively manage multiple projects and tasks at a time. You know that important campaigns have deadlines that need to be met, and you can prioritize your work to make it happen.
• Efficient juggler of tasks: You have excellent multi-tasking skills to manage and prioritize multiple projects and tasks

Primary Location: