Product Marketing Manager

New York City, NY, United States Posted 14 hours ago
Main Location
Burbank, CA, United States
Open jobs

Disney Streaming Service is looking for a Product Marketing Manager to streamline every aspect the ESPN+ streaming product. The PMM will lead product positioning, competitive analysis, feature prioritization in marketing materials; this person will play a vital role in crafting the ESPN+ product marketing strategy. The ideal candidate has a deep knowledge of and a passion for the digital media landscape. The candidate should have a clear understanding of the marketing funnel, knowledgeable about designing experiments, and deriving insights from data with the ultimate goal of growing an engaged audience for ESPN+.

  • Develop, implement, and execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+
  • Craft innovative and competitive product positioning for ESPN+ offering
  • Partner with Product Development, Media, Lifecycle, Analytics, and Design teams to influence key growth areas, product feature prioritization, user experience, and marketing strategy
  • Define KPIs to measure campaign success and forecast performance to inform accurate planning
  • Imagine, test, and iterate new conversion tactics across search, social, display, affiliate, and emerging platforms
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications:
  • 5+ years of Product Marketing experience, preferably with experience in subscription based streaming services
  • Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues
  • Ability to simplify and translate product requirements into marketing requirements, and vice versa
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
Preferred Qualifications:
  • Proven track record of delivering growth from multiple digital advertising sources and executing key analyses with minimal supervision.
  • Experience leading cross-functional team alignment and strategic planning
  • Experience coordinating marketing assets and approvals
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Passion for the digital media and entertainment space
Required Education
  • Bachelor's degree in related field
Help us maintain the quality of jobs posted on PowerToFly. Let us know if this job is closed.
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team