Product Marketing Manager

New York City, NY, United States Posted 14 hours ago
Main Location
Burbank, CA, United States
Open jobs

Disney Streaming Service is looking for a Product Marketing Manager to streamline every aspect the ESPN+ streaming product. The PMM will lead product positioning, competitive analysis, feature prioritization in marketing materials; this person will play a vital role in crafting the ESPN+ product marketing strategy. The ideal candidate has a deep knowledge of and a passion for the digital media landscape. The candidate should have a clear understanding of the marketing funnel, knowledgeable about designing experiments, and deriving insights from data with the ultimate goal of growing an engaged audience for ESPN+.

Responsibilities:
  • Develop, implement, and execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+
  • Craft innovative and competitive product positioning for ESPN+ offering
  • Partner with Product Development, Media, Lifecycle, Analytics, and Design teams to influence key growth areas, product feature prioritization, user experience, and marketing strategy
  • Define KPIs to measure campaign success and forecast performance to inform accurate planning
  • Imagine, test, and iterate new conversion tactics across search, social, display, affiliate, and emerging platforms
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications:
  • 5+ years of Product Marketing experience, preferably with experience in subscription based streaming services
  • Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues
  • Ability to simplify and translate product requirements into marketing requirements, and vice versa
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
Preferred Qualifications:
  • Proven track record of delivering growth from multiple digital advertising sources and executing key analyses with minimal supervision.
  • Experience leading cross-functional team alignment and strategic planning
  • Experience coordinating marketing assets and approvals
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Passion for the digital media and entertainment space
Required Education
  • Bachelor's degree in related field
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