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Job Details

Position Summary:

The BAL Caravan will be moving around to various markets across the African continent each weekend during the BAL season. As the league carries out the strategy of growing the game of basketball in Africa, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, distributing content packages, and overseeing international public and media relations, this role will work across all business units on the design, planning and implementation of BAL events and operations throughout Africa.


Major Responsibility:

  • A key contributor to the planning and execution of BAL experiential events (i.e. BAL basketball activities, hospitality events, fan festivals, concerts, etc.)
  • Lead the management of event budgets for specific event platforms including tracking all event costs; serving as primary contact for Finance team in London (with support from EMEA Events & Operations team)
  • Support the Head of Business Strategy & Operations in working across various departments to develop new concepts to be monetized with focus on identifying opportunities within existing properties. The objective would be to identify new revenue opportunities for existing and new BAL partners
  • On-going regular communication with EMEA events & operations in London to review planning & ideation, internal processes and budget tracking
  • Work on the planning and execution of all BAL events and hospitality programs held in Africa or related to BAL business
  • Contribute to the management of agencies & vendors including the research, selection process and on-going management
  • Responsible for managing the creative development process for specific events including management of agency/internal processes
  • Support development and execution of on-site and post-event research program
  • Be responsible for specific event recaps & evaluations
  • Maintain open and ongoing communication lines with the events teams in NJ/NY and London offices


Required Skills/Knowledge:

  • Strong knowledge of event marketing, experiential marketing, media, brand management, promotions; conception through execution
  • Demonstrated high competency in events planning and operations
  • Self-motivated, dedicated and driven to achieve results/goal-oriented
  • Must be a team player who can work well with NBA Africa and NY/NJ teams
  • Basketball knowledge and/or affinity, are a plus
  • Must have a track record of successful budget oversight/management
  • Superior decision-making and judgement
  • Possess strong communication and influencing skills with the ability to resolve issues
  • High level of proficiency in MS Office (Word, Excel, PowerPoint)
  • Must have good communication skills (verbal and written)
  • The position will require significant international travel across Africa (70%)


Experience Needed:

  • Minimum of 7 years of experience planning and executing mid to large-scale events in Africa
  • Must have direct events management experience in Africa
  • Experience working with corporate partners, ability to present with confidence
  • Prior experience functioning as project management lead on high-profile events, is a must


Educational Background Required:

  • Bachelor's degree required
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Events Lead - Basketball Africa League (BAL)
I'm Interested