Position Summary:

This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals.

In this specific role, your responsibility will be to analyze digital content data and deliver reporting and insights that inform how the NBA adapts its ever-evolving Next Gen direct-to-consumer strategy. Success in the role requires a keen ability to connect dots and close the gap between research and actionable insights.

Major Responsibilities:
  • Research and analyze NBA's content performance with a specific emphasis on the NBA's DTC platforms
  • Manage daily, weekly and ad hoc reporting of content performance across NBA DTC assets
  • Identify and communicate key insights to the Content publishing teams to optimize NBA's owned content performance across site, app and connected devices
  • Must also be able to translate these same complex insights to leadership in a clear and concise manner
  • Develop statistical models and data-based frameworks to measure the impact of non-live game content on acquisition and retention within our DTC products Partner with data strategy teams on development of automated content performance dashboards within Tableau and Power BI
Required Skills/Knowledge:
  • 2-5 years working in an analytical, research or content marketing role that is focused on web/app/DTC platforms is preferred
  • Knowledge of and experience with digital analytics platforms, including Adobe Analytics, Parse.ly, Branch and Amplitude, is preferred
  • Strong data manipulation and modeling skills
  • Experience in SQL is preferred to perform queries and power analysis from our data warehouse
  • Knowledge of and passion for the ever-changing DTC media landscape
  • Experience with data visualization platforms such as Tableau and Power BI is a plus
  • Bachelor's degree or related field preferred
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Digital Content Sr. Analyst