Associate Segment Marketer

Main Location
Atlanta, GA, United States
Open jobs

Invesco is one of the world's leading global investment managers, entrusted with managing $1.2 trillion* in assets on behalf of clients worldwide. We are the 6th largest US retail asset manager and the 13th largest investment manager globally, and our more than 8,000 employees worldwide are dedicated to delivering an investment experience that helps people get more out of life. We are purely focused on managing a comprehensive range of active, passive and alternative investment capabilities, which we draw on to provide customized solutions aligned to client needs, our most important benchmark. (*As of May 31,2019)


Job Summary:
Every day at Invesco, we strive to deliver an investment experience that helps people get more out of life. While it will be critical to develop expertise of Invesco's capabilities and of the wealth and asset management industry, the ideal candidate will possess the universal qualities that any marketer, at any level, across various industries should have today: 1) Human/client-centric marketer who uses data to inform their approach and focuses on the results. 2) Thoughtful problem-solver who is a master executor, while also expressing a curiosity to learn and a desire for creativity and innovation, even if certain solutions may appear to be disruptive to the traditional way of doing things. 3) Collaborative partner who is ambitious and passionate, but also acts with humility, is team oriented and consultative 4) Detail oriented executor who has a keen eye in reviewing content, messaging and processes, and can uncover opportunities for improvement. Based in New York City, the Wealth Management Intermediaries Segment Marketing Associate will be a key member of the Invesco WMI Marketing team. The ideal candidate will need to immerse themselves in understanding and addressing the needs of the diverse group of clients, which consists of nearly 300,000 advisors across various wealth management firms, as well as the asset management structure that strives to get these wealth management intermediaries the solutions, information and tools they need, where and when they need them. This position provides visibility with key stakeholders and leaders and presents a great opportunity to learn about marketing, the asset and wealth management industries, and grow within a fast-paced environment.


Key Responsibilities:

  • Work closely with team members to execute marketing campaigns that target intermediary audiences
  • Support the development and maintenance of content and programs across business consulting/practice management, client education, and product/portfolio solutions
  • Partner with colleagues across the firm (Sales, Legal, Public Relations, Advertising, Creative, Editorial, Digital, Social Media, Events, Product, etc.) to execute marketing initiatives
  • Evaluate sales, market, and client engagement metrics and proactively engage partners to improve methods of identifying, targeting and fulfilling client needs, surface new opportunities for the promotion of content and resources.
  • Learn and educate themselves to better understand their clients, the business and the organization
  • Effectively execute marketing plans by asking questions of colleagues and reading content from internal and external product experts and thought leaders, attending educational seminars, collaborating with partners
  • Organize, manage and execute across multiple priorities and projects to bring campaigns to completion
  • Measure and evaluate campaign effectiveness by working with Reporting and Analytics Teams to test and learn and continually optimize marketing efforts

 

Work Experience / Knowledge:

  • Up to 3 years prior experience in a marketing, finance or sales role preferred
  • General understanding of investments or the wealth or asset management industries preferred, but not required
  • Familiarity with modern marketing techniques or trends across content creation and promotion, digital, social, multi-media, events/webinars, brand advertising, PR, data analytics, and/or sales enablement

 

Skills / Other Personal Attributes Required:

  • Strong organization, communication and collaboration skills
  • Attention to detail, consistency and follow-through

 

Formal Education: (minimum requirement to perform job duties)

  • Bachelor's degree required

 

FLSA (US Only): Exempt


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.



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Associate Segment Marketer
Invesco, Ltd.