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Job Details

Position Summary:

The Live Digital Content Publishing Manager will work closely with NBA content producers and 3rd-party content partners in the production of live-streaming content to drive subscriber acquisition goals and fan engagement of NBA digital products (NBA App, NBA.com). The role will create a cohesive consumer and audience experience by using a mix of internally generated content, source creative, and community content. 


Major Responsibility:

  • Supervise live streaming activations across the NBA App and NBA.com, from scheduling and implementation to highlights and archives.
  • Solid understanding of audience segmentation and technical implementation of streams into digital products
  • Lead the Weekly Live Programming strategy and develop key relationships with all collaborators across the NBA and with NBA partners
  • Complete daily live streams - from publishing to promotion - across digital channels.
  • Prioritize all asks in advance, from copy to graphic creative to messaging (push, in-app) used to promote the event
  • Craft a program guide & awareness for live streams
  • Build an audience across different cohorts - free, member-gated, and subscription - around live-stream events
  • Work with Content Creators & Content Planning Lead to develop video-on-demand assets that can be used to promote past, existing, or future live events
  • Work with Owned & Operated to establish standard processes across channels for promoting live streams
  • Help develop original creative that will deliver a new audience to the NBA App
  • Support additional initiatives, such as alternate telecasts, game-specific streaming (media availability, etc.), influencer streams
  • Lead tentpole streaming activations, particularly around All-Star, Finals, and Draft
  • Work with International Content Publishing & Regions to develop consistent programming for live-stream events
  • Able to work cross-functionally to bring a stream to life within the NBA App, NBA.com. Communication is critical when working to bring a feed from a source to the product
  • Align live streaming executions with the Content Strategy team to understand what's working for which audiences at what times - and how can we build upon it


Required Skills/Knowledge:

  • An expert in the live streaming space with experience for a media company or brand in developing or driving different types of creative content
  • Deeply knowledgeable and passionate about the game of basketball
  • Strategic in developing content that will be locally relevant for a global audience around the players, teams, and the game itself to showcase across digital channels
  • Knowledgeable and curious about the social, digital, linear & direct-to-consumer landscape
  • Experience in publishing from a Content Management System (WordPress preferred)
  • Knowledge and understanding of social media platforms, including Facebook, Twitter, YouTube, Instagram, and Snapchat
  • Strong writing and communication skills, as well as the ability to implement an editorial judgment
  • Ability and willingness to work on deadline and balance multiple tasks at once with a detailed and thorough approach
  • Ability to work in a fast-paced environment, both independently as well as within a team
  • This position will require some travel, as well as night & weekend work
  • Strong project management and interpersonal skills, with the ability to take initiative in an ambitious, fast-paced environment of multiple priorities
  • Ability to work cross-functionally in a global, matrix organization and influence teams to complete goals.
  • Champion effective partnerships with external companies, representing the NBA in a manner that befits the organization, working to represent the NBA's interests, but in a way that acknowledges partners' goals as well
  • Willingness and ability to engage with stakeholders (including senior executives), communicate insights and problem-solving in a flexible, professional manner


Experience Needed

  • Minimum of 5 years of experience in a social/content/digital publishing role
  • You have led live streaming and/or content publishing for digital or social accounts on behalf of a brand
  • You understand digital analytics & trends to know the best types of content to use on respective platforms
  • Track record for successfully driving digital audience/customer/fan growth and revenue through paid media across platforms for a direct-to-consumer brand.
  • Subscription experience is strongly preferred
  • Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred but not required



  • Bachelor's degree or production qualification required; preferably in content production or digital marketing or a related discipline


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Live Digital Publishing (Hybrid)
I'm Interested