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Job Details

Position Summary:

The Global Fan Marketing Strategy Lead will develop and activate marketing campaigns that deliver a consistent, seamless, fan-centric experience across all channels and drive business outcomes across markets, including tune-in/ viewership, app downloads, subscriptions, and overall fan engagement! The role is part of an exciting and growing Marketing team with the mission to discover, inspire and engage fans worldwide.


Major Responsibilities:

  • Demonstrate a strong understanding of NBA fans and leverage consumer insights to develop go-to-market strategies to grow fan engagement
  • Orchestrate and implement 360° integrated fan marketing strategy and plans for global campaigns that incorporate multi-channel platforms such as TV, digital, out-of-home, email, social, paid media, and experiential activations
  • Drive integrated marketing planning to support key global NBA tentpoles (e..g, All-Star Voting, Play-In Tournament, Playoffs & Finals) and support the development new tentpoles to drive additional fan engagement (e.g., NBA Rivals Week, Election Day)
  • Support Fantasy & Gaming marketing efforts (e.g, NBA Pick'Em) to drive fan engagement with key NBA fan segments
  • Develop strategies to engage key growth segments (e.g., youth) to help build the next generation of global NBA fans
  • Partner with the brand and creative team to bring key positioning, messaging, and creative to life in support of global tentpole campaigns
  • Implement the look, feel, and voice of the brand across all fan touchpoints, effectively communicating key value props and differentiators to fans
  • Work with the key internal partners and regional marketing teams to best leverage campaigns and ensure consistent end-to-end experience
  • Develop partnerships and promotions that help broaden awareness, elevate our brand, and acquire fans
  • Establish key performance metrics that align with business objectives
  • Measure and analyze the efficiency of programs, optimizing performance throughout a campaign and working hand-in-hand with the Marketing Analytics team to provide insights and key findings


Required Skills/Knowledge:

  • 5-7 years of experience in Marketing, driving fan-centric multi-channel campaigns and programs; sports experience is a plus
  • Cross-functional leader who thrives in a matrixed, collaborative environment
  • Ability to influence and engage teammates and peers
  • Proven track record of building consensus and delivering results
  • Outstanding verbal and written communicator who can clearly convey market dynamics, strategies, tactics, rationale, and results to peers, partners, and agencies
  • Strong project management skills to drive campaigns to completion
  • A solutions-oriented problem solver
  • Extensive consumer and content marketing experience required
  • Experience briefing and managing creative, media, and research agencies
  • Upbeat, hard-working, and able to collaborate well across the marketing team & broader organization
  • Results-driven and metrics oriented



  • Bachelor's degree required


Salary Range: 

  • $110,000 to $125,000 per year
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Global Fan Marketing Strategy Lead (Hybrid)
I'm Interested