Position Summary:

The Global Fan Marketing Strategy Lead will develop and activate marketing campaigns that deliver a consistent, seamless, fan-centric experience across all channels and drive business outcomes across markets, including tune-in/ viewership, app downloads, subscriptions, and overall fan engagement! The role is part of an exciting and growing Marketing team with the mission to discover, inspire and engage fans worldwide.

Major Responsibilities:

• Demonstrate a strong understanding of NBA fans and leverage consumer insights to develop go-to-market strategies to grow fan engagement
• Orchestrate and implement 360° integrated fan marketing strategy and plans for global campaigns that incorporate multi-channel platforms such as TV, digital, out-of-home, email, social, paid media, and experiential activations
• Drive integrated marketing planning to support key global NBA tentpoles (e..g, All-Star Voting, Play-In Tournament, Playoffs & Finals) and support the development new tentpoles to drive additional fan engagement (e.g., NBA Rivals Week, Election Day)
• Support Fantasy & Gaming marketing efforts (e.g, NBA Pick'Em) to drive fan engagement with key NBA fan segments
• Develop strategies to engage key growth segments (e.g., youth) to help build the next generation of global NBA fans
• Partner with the brand and creative team to bring key positioning, messaging, and creative to life in support of global tentpole campaigns
• Implement the look, feel, and voice of the brand across all fan touchpoints, effectively communicating key value props and differentiators to fans
• Work with the key internal partners and regional marketing teams to best leverage campaigns and ensure consistent end-to-end experience
• Develop partnerships and promotions that help broaden awareness, elevate our brand, and acquire fans
• Establish key performance metrics that align with business objectives
• Measure and analyze the efficiency of programs, optimizing performance throughout a campaign and working hand-in-hand with the Marketing Analytics team to provide insights and key findings

Required Skills/Knowledge:

• 5-7 years of experience in Marketing, driving fan-centric multi-channel campaigns and programs; sports experience is a plus
• Cross-functional leader who thrives in a matrixed, collaborative environment
• Ability to influence and engage teammates and peers
• Proven track record of building consensus and delivering results
• Outstanding verbal and written communicator who can clearly convey market dynamics, strategies, tactics, rationale, and results to peers, partners, and agencies
• Strong project management skills to drive campaigns to completion
• A solutions-oriented problem solver
• Extensive consumer and content marketing experience required
• Experience briefing and managing creative, media, and research agencies
• Upbeat, hard-working, and able to collaborate well across the marketing team & broader organization
• Results-driven and metrics oriented

Education:

• Bachelor's degree required

Salary Range: 

• $110,000 to $125,000 per year