Digital & Insights- Director

Chicago, IL, United States
Main Location
United States
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About FTI Consulting

FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 4,600 employees located in 28 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. The Company generated $1.81 billion in revenues during fiscal year 2017. For more information, visit www.fticonsulting.com and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.

FTI Consulting continually strives to offer employees and eligible dependents, including domestic partners and eligible domestic partner children, a competitive and comprehensive benefits package. Please click here for more information.

FTI Consulting does not accept unsolicited resumes from external firms or agencies. FTI Consulting will not be responsible for placement fees associated with unsolicited resumes.

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

About Strategic Communications

The Strategic Communications segment of FTI Consulting is one of the world's most highly regarded communications consultancies with a 30-year track record of designing and executing communications strategies for clients managing financial, regulatory and reputational challenges. The Strategic Communications segment serves as trusted advisors to management teams and Boards of Directors seeking to seize opportunities, manage crises, navigate market disruptions, articulate their brand, stake a competitive position, and preserve their permission to operate. Services of the Strategic Communications segment include financial communications, corporate reputation and public affairs, with specialty offerings that include M&A communications, crisis communications, issues management, litigation communications, corporate governance, shareholder activism, proxy advisory, restructuring communications, employee engagement, change communications, strategy consulting, research, as well as digital and creative communications.


About the Opportunity:

We are seeking a dynamic, creative and motivated Director, Digital & Insights to drive client strategy and business objectives through digital communications. The successful candidate will be responsible for developing and managing integrated multi-channel programs and their amplification and optimization. Working with the Digital & Insights team, the candidate will have a deep understanding of digital/social trends and platforms. The candidate should have experience developing both organic and paid engagement programs and defining and measuring KPIs or OKRs.

 

Primary Duties

  • Design and implement digital social strategy for a variety of accounts across north America, including content creation, analytics, paid social media strategy and oversight, as well as project and account management.

  • Conceptualize and manage paid digital media projects by setting priorities, budgeting, planning, activation and reporting with team members.

  • Take broad concepts and strategy and translate them into meaningful, actionable operating plans for internal and external stakeholders.

  • Provide counsel to internal and external stakeholders on proactive/responsive digital and social media programs around engagement and/or crisis management.

  • Provide insight on emerging digital and social media trends and best practices and have a hunger to maintain understanding of trends impacting specific industries and sectors.

  • Identify ways to measure success against the campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders.

  • Create and execute accurate budget estimates for clients for long-term and short-term programs.

     

    BASIC QUALIFICATIONS:

  • 5 years of experience managing digital and social campaigns. Agency experience is a must; consulting experience and digital advocacy experience is a plus.

  • Deep experience in digital strategy, with a bent on paid, across all platforms and communications channels, including but not limited to Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, and similar messaging services.

  • Experience with network targeting (LiveRamp, etc.), ad buying platforms, influencer marketing and traditional media buying preferred.

  • Outstanding communications skills, including ability to successfully present program recommendations and establish internal and external relationships as a trusted advisor.

  • High-energy, strategic thinker and self-starter who likes to solve problems.

  • Ability to conduct research, draw conclusions, make recommendations and identify measures of success.

  • Experience gathering and analyzing social media conversation data to derive insights and tell a story.

  • Experience with some of the following digital and social analytics platforms (Crimson Hexagon, Sprinklr, Google AdWords, Google Analytics, Traackr, etc.).

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