Marketing Manager

New York City, NY, United States Full Time Mid-Level Posted 10 days ago
Job Description:

Dow Jones is seeking an experienced Marketing Manager to help drive our student strategy - creating new products and initiatives to further our mission to become the foremost membership for ambitious students. The role will report into the Marketing Director, Education & Students.

The Marketing Manager will create and oversee marketing briefs, manage global multi channel marketing campaigns and own key partnerships to drive WSJ student membership growth. They will be a key contact for the news department and help grow the Wall Street Journal product offering for students.

The ideal candidate will have 3-4 years experience working in marketing, delivering successful global campaigns and manage multiple agencies to drive results and brand affinity, ideally in emerging technologies to the Gen Z audience.

Responsibilities
  • To support the Marketing Director by managing global student marketing campaigns to drive brand awareness amongst students resulting in Wall Street Journal subscriptions
  • To own strategic brand partnerships for the student membership team and work with the WSJ+ team (our loyalty program) to ensure the student base are being represented.
  • To analyze market trends and competitors to create ideas which shape the student strategy
Qualifications/Requirements
  • A minimum of three years experience working in marketing, with a focus on briefing, executing and monitoring marketing campaigns
  • Ability to work with multiple stakeholders across the business
  • An interest in media, particularly in emerging technologies and trends in the marketing industry
  • Excellent verbal and written communication skills
  • Confident presenter
  • Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
  • Strong negotiation and influencing skills
  • Ability to stay calm under pressure and manage workload effectively in a fast paced environment
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