New York City, NY, United StatesFull TimeMid-Level Posted 10 days ago
Dow Jones is seeking an experienced Marketing Manager to help drive our student strategy - creating new products and initiatives to further our mission to become the foremost membership for ambitious students. The role will report into the Marketing Director, Education & Students.
The Marketing Manager will create and oversee marketing briefs, manage global multi channel marketing campaigns and own key partnerships to drive WSJ student membership growth. They will be a key contact for the news department and help grow the Wall Street Journal product offering for students.
The ideal candidate will have 3-4 years experience working in marketing, delivering successful global campaigns and manage multiple agencies to drive results and brand affinity, ideally in emerging technologies to the Gen Z audience.
To support the Marketing Director by managing global student marketing campaigns to drive brand awareness amongst students resulting in Wall Street Journal subscriptions
To own strategic brand partnerships for the student membership team and work with the WSJ+ team (our loyalty program) to ensure the student base are being represented.
To analyze market trends and competitors to create ideas which shape the student strategy
A minimum of three years experience working in marketing, with a focus on briefing, executing and monitoring marketing campaigns
Ability to work with multiple stakeholders across the business
An interest in media, particularly in emerging technologies and trends in the marketing industry
Excellent verbal and written communication skills
Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Strong negotiation and influencing skills
Ability to stay calm under pressure and manage workload effectively in a fast paced environment