Other great benefits - We're adding them, not scaling back:
Medical, dental, and vision insurance
Weekly lunches and a well-stocked kitchen
Monthly events and quarterly off sites
Over 250 global brands trust Scout to provide greater visibility across stakeholders and suppliers, centralize core processes, measure effectiveness, and make procurement teams crazy successful by delivering better business outcomes. Our simple, effective interface enables companies to streamline supplier selection, manage vendors, centralize data, and make more informed purchasing decisions, faster.
The Marketing Operations Manager will play a critical role in optimizing and scaling Scout’s marketing operations, responsible for all marketing systems and processes, and working to maintain and improve the entire lead generation lifecycle, from campaign set up to lead scoring, nurture, routing and reporting. You will help ensure that the marketing team is meeting their targets, choosing the best possible tactics to accomplish our sales and marketing goals and create an environment of predictability.
On your watch, you’ll make sure that no lead is left behind, every marketing touch is attributable, technology systems work together seamlessly, money is spent wisely, and that we operate in a coordinated way with Sales and Customer Success to maximize our impact, measure ROI, and increase operational efficiency.
Our ideal candidate is data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing strategy and overall program investments. You have extensive experience working in Marketo, including managing integrations with Salesforce, marketing websites, and other third-party applications.
If this sounds like you, we’d love to meet, learn more about your path, and discuss how Scout can help you meet your career goals. Check out the details below, and please introduce yourself.
Where you'll contribute to our success:
Work closely with our marketing team to build effective, measurable marketing campaigns and programs in Marketo, including campaign flows, dynamic nurture streams, and effective landing pages
Ensure accurate synchronization between Marketo, Salesforce, and other systems and that processes are in place and documented to maintain data integrity
Improve scalability in processes that work well, and re-build processes that don’t
Develop the marketing database for greater campaign efficiency and effectiveness, and lead the company’s data acquisition strategy
Optimize lead scoring and distribution to ensure quality leads are passed to business development for qualification
Propose and implement effective, repeatable ways to measure campaign ROI and program attribution to leads and opportunities to drive future investment
Evaluate and manage the selection and implementation of any future technology, data, and service vendors as required by the business
Define business analytics and create dashboards and reports to support sales & marketing operations and measure all aspects of our marketing lead generation engine
Minimum 2-3 years’ experience in a Marketing Operations role
Strong background in data analysis and business analytics
System Administration & marketing experience with Salesforce.com, Marketo Expert Certification
Experience with Google Analytics to track web and campaign traffic
Excellent communication skills: verbal, written, presentation
Innovative, motivated, organized, high energy team player
Process and quality orientation with attention to detail
We’re passionate about connecting highly skilled women with leading companies commited to
We're a community of women leveraging our connections into top companies to help
underrepresented women get the roles they've always deserved.
Simultaneously, we work to build truly inclusive hiring processes and environments
where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team