Product Marketing Manager - IT Services

Main Location
Round Rock, TX, United States
Open jobs

Senior Advisor, Product Marketing


Competitive salary




Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities

As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

Key Responsibilities

  • As a Product Marketing Manager for Dell Technologies Services, you will be responsible for creating the positioning, messaging, collateral, online content and sales enablement materials for our portfolio of Services and Technologies (ProSupport Suite, ProDeploy Suite, SupportAssist, TechDirect, Secure Remote Services, MyService360, etc.), which enable our support and deployment services for infrastructure and data center solutions. 

    Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits are crucial. You will be expected to become an expert on our services and technologies, the market and competition, and be able to translate this knowledge into high-impact materials that clearly communicate the value of our technologies to the market. Candidates should be story tellers with a passion and strength in creating messaging and content that engages audiences and creates a buzz in the market.

    Responsibilities:

  • Develop product positioning and messaging that differentiates Dell Technologies Services in the market
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our technologies
  • Create high-impact internal and customer-facing materials for advanced technologies: servers, storage, networking, infrastructure, cloud, etc. and the services sold with them
  • Develop website content to drive demand through clear, high-impact product information
  • Develop and manage product collateral including datasheets, whitepapers, case studies, and customer presentations
  • Write marketing materials for commercial and enterprise audiences
  • Competitive analysis – must be able to understand and document competitors advanced technologies offers/services and compare them to Dell Technologies offers/services
  • Sales enablement – communicate the value proposition of the Dell Technologies Services and develop the sales training that supports the selling process
  • Sales awareness – develop unique sales awareness campaigns
  • Product Lifecycle – have a good understanding of the product lifecycle process and capable of driving product marketing requirements
  • Product launch – coordinate closely with services marketing, product management, sales and web teams on the launch and promotion of new technology features
  • Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on the competition
  • Market trends – understanding of big data intelligence and emerging trends including machine learning, deep learning, artificial intelligence and augmented reality

    Role Requirements:

  • 8+ years of product marketing experience in services or for related hardware
  • Bachelor’s in business or marketing
  • Must be capable of confidently presenting to executives, sales and customers
  • Must be a great writer with experience developing high-impact sales and marketing material
  • Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the development team
  • Experience in developing effective and creative product marketing collateral, including online content, event marketing content, data sheets, podcasts, blogs, videos, white papers and content optimized for social media.
  • Experience managing external agency relationships and creative.
  • Software marketing and/or technology industry experience a plus.
  • Experience in a global role preparing marketing materials for global audiences.
  • Candidates should be located in Austin or Round Rock area. Expectation is that this role will spend at least 3-4 days per week in the Round Rock office.

Dell is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages.


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Product Marketing Manager - IT Services
Dell Technologies