As part of the Marketing and Communications Team, your goal as a Digital Marketing Specialist will be to create the right content to support sales and business activities.

Collaborate closely with the sales team, product team, R&D organization and the marketing manager to strategize, plan, create content and execute digital marketing and communication campaigns aimed at achieving revenue and awareness objectives.

Manage the full cycle of digital marketing tactics with a strong focus on technical content creation, including email marketing, nurturing, paid media, website optimization, social media, SEO, webinars, and more, with a keen eye for graphic design to enhance campaign visuals.

Leverage digital marketing tools and employ leading-edge data analytics to elevate your ability to target, identify, and attract the right audiences.

Analyze and share campaign results throughout their duration and provide comprehensive post-mortem analysis, continuously optimizing and adjusting campaigns based on performance analysis.

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Over 5 years of experience in B2B digital marketing, with a focus on lead generation & awareness + highly technical content creation within the software industry.

Ideal candidate is comfortable with highly technical software topics and be skilled in writing content tailored to a highly skilled, technical audience.

We do not have a set deadline for applying to this job opportunity, as we are accepting applications continuously on an ongoing basis.

Compensation for the role will be commensurate with experience. The total expected compensation range will be between $100,000 and $150,000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.

Location: Hybrid role, Broomfield, CO