Job Description:

The campaign manager will support the full lifecycle of customer marketing design, creation and delivery. He/she will work closely with the Data Science team in designing and customizing targeted marketing campaigns that will provide their end customers with best-in-class customer experiences.

This role requires a strategic thinker with a proven track record in managing successful campaigns, strong leadership skills, and the ability to work collaboratively with cross-functional teams.

Key responsibilities

• Support the end-to-end marketing solution with the banking institution
• Build and deliver market-leading marketing campaigns, from planning and execution to analysis and optimization.
• Develop test & learn pilots and MVP’s for digital marketing communications (across email, display, social, website, search, blog etc.) including utilizing Customer Centered Design thinking for all integrated marketing campaigns.
• Analyze campaign performance data and playback results and success of campaigns delivered to client, providing actionable insights that will lead to improved future campaigns
• Be accustomed to collaborating with the banking institution’s product, corporate affairs, public relations, brand, legal, procurement, finance & contact centre teams to constantly deliver best outcome for customers via marketing comms.
• Document processes, key learnings and best practices that can be reused across the client’s business.
• Stay up to date with industry trends and best practices to continuously improve campaign effectiveness and bring best in class marketing practices and recommendations to the banking institution

• Bachelor’s degree in Marketing, Business, or a related field, with at least 5+ years of experience in campaign management
• Proven experience in developing and executing successful marketing campaigns, preferably for consumer cards products
• Strong analytical skills and proficiency in using data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Proficiency in marketing automation platforms (such as HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.