What Autodesk Has to Offer: Autodesk makes the software and tools that help people imagine, design, and make a better world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with their software. Autodesk offers their employees benefits like:
Job Requisition ID #
Position Overview
As a Senior Manager, AECO Audience Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments. In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty. In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals.
Responsibilities
Lead and manage a high performing audience marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goals
Develop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectives
Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences
Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences
Develop and manage programs to engage with target audiences, including webinars, events, and community forums
Minimum Qualifications
Proven experience in audience marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement
Proven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environment
Expertise in developing and executing successful marketing strategies targeted at specific customer segments
Expertise with market segmentation, customer personas, and audience marketing principles
Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
Proven experience in a managerial or senior role, leading marketing teams and projects
Extensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.)
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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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