About the role:

We are seeking a dynamic and results-oriented Senior Digital Marketing Specialist, North Asia, to join our North Asia Marketing Communications team. This role is crucial in driving our digital transformation, building scalable digital marketing engines across China, Japan, and South Korea.

Key Responsibilities:

1. Digital Strategy & Execution (China Focus):

• Digital Communication & Content Governance: Develop and execute a structured content strategy aligned with business objectives, product priorities, market trends, and customer insights. Create high-quality, value-driven content (articles, videos, social posts, blogs, EDMs) with internal stakeholders, ensuring brand credibility and accelerating customer preference and decision-making.

• Digital Platforms & Tools Management: Optimize and enhance our digital platforms (e.g., WeChat, website, microsite, social platforms) to function as self-service digital information centres, improving user experience, engagement, and conversion quality. Troubleshoot and resolve technical issues impacting platform performance.

• User Management & Demand Generation: Design, implement, and optimize customer acquisition and conversion funnels, leveraging marketing automation (e.g., Salesforce, WeChat) to transform digital reach into qualified sales opportunities and drive pipeline creation.

• Vendor Management & Partnership Optimization: Establish and refine processes for selecting and managing digital marketing vendors and partners, focusing on creating clear briefs and providing precise direction to ensure the quality of deliverables. Develop robust performance metrics and conduct regular reviews to optimize vendor contributions.

2. Regional Digital Enablement (Japan & South Korea):

• Strategic Alignment & Framework Adoption: Introduce and facilitate the adoption of structured digital frameworks and best practices (e.g., customer journey models, GTM playbooks) from China to the Japan and South Korea markets, fostering professional and repeatable digital practices.

• Content Partnership: Collaborate with local teams in Japan and South Korea to enable the creation of localized, value-driven customer-facing content.

• Website & Social Media Optimization Support: Provide expertise and support to improve digital visibility, user experience, and social media strategies for Japan and South Korea.

3. Performance Measurement & Optimization:

• Establish clear KPIs and conduct regular reporting, analytics, and competitor monitoring to drive continuous improvement in targeted reach, engagement, and conversion across multiple channels and customer touchpoints.

• Contribute to revenue and pipeline targets by continuously optimizing digital marketing initiatives.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum of 5 years of progressive experience in digital marketing, with a proven track record of building and managing digital ecosystems.

• Demonstrated experience in demand generation, lead nurturing, and CRM integration (Salesforce experience preferred).

• Strong understanding of content marketing strategies, SEO/SEM, email marketing, and social media platforms (WeChat, TikTok, LinkedIn, Douyin, Bilibili).

• Experience with website management and optimization (CMS platforms like AEM preferred).

• Ability to translate business objectives into effective digital marketing strategies and execute them to deliver measurable results.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong communication, collaboration, and project management skills.

• Experience in a regional role or supporting multiple markets is a significant plus.

• Fluency in Mandarin and English is required.

AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.