Business Product Marketing Manager, Growth (Greater China Region)

Posted 5 days ago
Main Location
Menlo Park, CA, United States
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Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook seeks an experienced advertising and product marketing professional with a strong background in marketing and project management to lead the go-to-market strategy for our advertising solutions in the Greater China Region (GCR). The successful candidate must have experience working with product development and sales channels to drive successful product growth in a fast-paced Internet or online marketing company. They should preferably have relevant knowledge or experiences in mobile apps, travel, tech/telco and/or China digital marketing in general. They must thrive working with cross-functional teams and exhibit critical thinking and digital marketing skills. They must also have experience influencing stakeholders in a matrix organization, be able to excel in an ambiguous environment and be resourceful with a problem solving mindset.
This position is based in our Hong Kong office.

  • Partner with Sales teams, other Product Marketing Managers and cross functional teams to build and activate go-to-market strategies for highest priority product solutions
  • Identify market opportunities and shape future advertising products by synthesizing market intelligence, and sharing comprehensive knowledge of the market to product teams not in APAC
  • Educate and inspire sales, partners, and businesses at scale by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products
  • Position new advertising products and feature enhancements for a region or industry vertical
  • Act as product consultant for the market, identify critical area of product growth and influence market buy-in
  • Communicate with leadership internally and externally

  • BA/BS degree or equivalent
  • 8+ years of experience within digital marketing. Preferred ad experiences in product marketing, product strategy or product development in tech firms
  • Demonstrated product marketing experience within web and mobile advertising and experience contributing at strategic levels
  • Knowledge of digital marketing, the industry & marketing business challenges
  • Experience in analytical and solving problems with data
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers
  • Customer service orientation and experience in a client facing capacity
  • Communication and presentation experience
  • Fluent in Mandarin and English

  • Prior experience working with media agencies and creative agencies

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Business Product Marketing Manager, Growth (Greater China Region)
Facebook, Inc.