Head of Marketing, Restaurants

Full Time Posted 25 days ago
Main Location
San Francisco, CA, United States
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Yelp’s mission is to connect people with great local businesses. Our Restaurant Marketplaces group is dedicated to transforming the dining out experience for restaurants and diners with our suite of products for independent and chain Restaurants, including restaurant SaaS (Waitlist and Reservations), Yelp Connect, and Yelp Ads. Trusted by over 11,000 restaurants, our products combine the #1 restaurant review site and largest diner network with a low cost, restaurant friendly structure making it the best choice in online restaurant reservations management.  

We are seeking a proven B2B marketing leader to lead overall marketing strategy and execution for our restaurant marketplace. As Head of Marketing for Restaurants, you will drive adoption and engagement of our restaurant SaaS products and help strengthen Yelp’s market position as the go-to partner for local restaurants and diners everywhere. You will be responsible for overall marketing strategy and prioritization including segmentation strategy, demand & lead generation, digital marketing, field marketing, sales enablement, and product marketing. This is a unique opportunity to be part of a high growth startup within Yelp and make a big impact on products used by millions of people every day.

Where you come in:

  • You will work with sales, account management, and product to clearly define target restaurant segments, value props, pricing and relevant product mix for target segments 
  • You will own & drive marketing strategy & operating plan. You will set quarterly targets & size/prioritize initiatives.
  • You will drive and communicate weekly results and accountability (tracking weekly w/ leads) & next actions to stay on track
  • You will build & manage a world-class SaaS marketing team (mix of direct & matrixed reports)
  • You will partner closely with cross-functional leaders across the organization including product, sales & account management, and central marketing functions
  • You will drive restaurant activation and monetization of new & existing products across multiple channels, including outbound and inbound sales to top local restaurants, as well as multi-location restaurant chains
  • You will optimize pricing, packaging, bundling across Yelp’s multiple restaurant offerings (Waitlist, Reservations, Advertising, Connect, Enhanced Profiles)
  • You will drive inbound lead growth and qualified sales lead growth through lead generation programs
  • You will oversee top-to-bottom demand generation needs, including digital marketing, marketing automation, and reporting
  • You will build marketing technical ‘stack’ to support SaaS marketing needs, in close partnership with our internal Marketing Operations team
  • You will develop effective account based marketing tactics to engage target accounts alongside field sales in priority markets 
  • You will develop sales enablement content and cost-effective programs to warm up qualified leads

What it takes to succeed:

  • You have 7+ years of B2B marketing experience - SMB experience preferred
  • You have experience scaling a high growth SaaS startup or growth company
  • You have proven experience managing and developing high-performing teams - an inspiring leader
  • You are highly quantitative and analytical with a results-driven mindset
  • You are a strong collaborator and influencer with cross-functional teams
  • You have the ability to work through ambiguity using a test & learn approach to build toward scale
  • You are a creative problem solver with the ability to challenge “normal” and execute on new playbooks
  • You have a strong understanding of a two-sided marketplace business model
  • You have excellent communication and presentation skills, able to organize information in a high level way to communicate key points to partners

What you’ll get:

  • Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
  • 15 days PTO (increases with tenure) and 11 paid holidays
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Flexible spending account
  • Pre-tax commuter benefits
  • 401(k) retirement savings plan
  • Employee stock purchase plan

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco).

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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Head of Marketing, Restaurants