Instagram SMB Marketing Manager, Global Business Marketing

Posted 20 hours ago
Main Location
Menlo Park, CA, United States
Open jobs
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

More than 7 million small business advertisers use Facebook every month to connect with their customers. We succeed when we help our customers grow their business. At Facebook, you can play a key part leading this movement on our Global Customer Marketing SMB team. We are looking for an experienced marketing professional to lead the strategy and execution of marketing content at scale for our Small to Medium Business Audience. You will be responsible for developing marketing materials that help small businesses adopt the right solutions to help grow their business. This includes digital experiences, print, video, and more. To be successful in this role, you should have significant experience in content creation, a strong appreciation of Instagram products and an understanding of how scaled marketing channels like emails and ads can be used to engage with advertisers. You also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of small-medium business.

  • Experience and willingness to create marketing materials and manage the creative process with designers and web developers
  • Develop and execute marketing content strategy to support scaled marketing efforts to drive adoption of Facebook’s small business solutions
  • Collaborate closely with stakeholders to align content roadmaps to specific business goals
  • Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging
  • Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more
  • Collaborate with other team members to ensure cohesive messaging across the user journey
  • Identify right levers behind successful marketing content and iterate on those learnings


  • BA/BS degree
  • 8+ years of experience within content/digital marketing, brand management, marketing communications, content strategy or a related field
  • Experience with online advertising industry and/or small and medium businesses
  • Experience with managing or creating content for paid online media


  • Experience translating complex concepts into easy-to-understand language
  • Analytical and problem-solving experience
  • Experience adapting marketing materials based on data and insights
  • Experience collaborating with multiple cross-functional partners
  • Project management and leadership experience
  • Experience working in a start-up environment
  • Team player


Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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Instagram SMB Marketing Manager, Global Business Marketing
Facebook, Inc.