Sr. Manager, Product Marketing

Full Time Posted a month ago
Main Location
Seattle, WA, United States
Open jobs

Are you passionate about data, products and user engagement? Do you thrive working alongside innovative product and engineering teams to promote disruptive data technologies through creative storytelling? Join us in the fast-paced and data-rich world of online travel!

Our data and AI/ML platform and portfolio of products are used by engineers, analysts and data scientists to process data in real-time, deliver sophisticated analytics, and ultimately help our customers find their dream holiday or trip. Our value-led approach helps us bring forward solutions that drive decisions faster and innovation further, keeping Expedia at the forefront of technology and travel.

We are looking for an astute, consultative, and tech savvy Sr. Manager, Product Marketing. In this role, you will establish product marketing practices, leading a team of storytellers that will inspire our global community through compelling content to grow awareness, educate, and engage our user community.

Reporting to the VP of Product & Strategy, you will work closely with product managers, delivery managers, and other key partners across the team.

What You Will Do:

  • Strategic Consulting: Work as a trusted advisor to define marketing strategies. You’ll also collaborate with senior leaders to develop the top-level messaging about the team’s offerings.

  • Messaging: Develop engaging product messaging platforms that differentiate our products and clearly communicate the value to our partners based on their needs and unique opportunities.

  • Product & Program Campaigns: Develop end-to-end product launch plans, as well as ongoing product marketing, setting goals for each launch and defining programs to reach them. You will also spearhead the development of materials in support of our product marketing, including videos, newsletter articles, blog posts, presentations, emails, and more - optimizing channels using data to understand effectiveness and drive investment.

  • Product Enablement: Support product launches and education events, driving strong interest and attendance through creative promotion, seamless delivery, and user-centric content.

  • External Content: Drive curation of external opportunities for our team to share their expertise (e.g., EG Tech Blog, conferences, publications, etc.), ensuring alignment to corporate messaging and policies, while providing resources and coaching to help ensure the best representation of Expedia.

  • Frameworks & Repeatable Processes: Bring structure, clarity, clear guidelines, and measurement to support high-quality execution, along with tools to aid in self-service communication by others across the broader organization.

  • People Development: Coach and mentor communicators and product partners through both daily execution and longer-term skill-building to enable greater contributions, support career goals and develop product marketing gurus.

Who You Are:

  • Seasoned product marketer and storyteller that knows how to make complex messages compelling and easy to understand

  • Innovative, constantly thinking of new ways to achieve desired outcomes and passionate about building things from scratch

  • Analytically-minded, using data analysis to make informed decisions and employ a structured approach to problem-solving

  • Team-centric and comfortable working across global teams to inspire, empower, and coach others, driving up overall team proficiency around communication and storytelling

  • Proactive, with the drive and determination to succeed despite ambiguity

What You Bring:

  • 5+ years in a product marketing role – B2B environment preferred

  • Success launching and driving adoption of new products

  • Delivered results leading matrixed teams and providing regular challenges to grow skills and multiply impact

  • Bachelor's degree – Marketing, English, Journalism or similar focus preferred

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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Sr. Manager, Product Marketing
Expedia Group