Market Development Executive

Remote
Posted a day ago
Main Location
Columbus, OH, United States
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Olive is healthcare’s first intelligent digital workforce and has been successfully deployed at numerous healthcare systems across the country. Olive helps streamline and automate the most high-volume, repetitive tasks so healthcare professionals can concentrate on their patients and solving healthcare’s most challenging problems. Olive’s promise to her customers is that she finds out where she can make an impact, onboards quickly, shows up to work every day, does her job extremely well, and gets smarter over time.

We are on the bleeding edge of healthcare technology innovation, working with leading hospitals and health systems to help them create sustainable growth and value by accelerating revenue, reducing costs, and increasing the capacity of their workforce.

We are looking for a Market Development Executive to drive awareness and create demand with key decision makers at a defined list of 30-50 enterprise accounts. You will partner closely with our sales team to deliver and accelerate the pipeline to support sales in exceeding their objectives and revenue goals.

Responsibilities:

  • Define and implement region-specific marketing plans at all stages of the funnel, industry trade shows and events, local seminars and events, webinars and email campaigns
  • Build thought leadership and awareness campaigns to educate the market on the company's POV, tied to key industry trends
  • Leverage corporate and product messaging and content, and tailor as appropriate. Must be able to create content and understand the key initiatives and value proposition/messages that will resonate with Olive’s target buyer
  • Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as needed
  • Provide closed-loop reporting to measure the effectiveness of field marketing programs and identify areas for optimization.
  • Manage weekly reporting on ROI of events, accurately tracking campaign metrics
  • Transparent and frequent communication on marketing effectiveness with both the marketing, sales and company leadership teams
  • Coordinate with the Sales Development team on outreach activity; measurement of success against target objectives for campaigns and plays running in your territory
  • Develop personalized plans for target enterprise accounts and excel at executing them flawlessly
  • Analyze sales data and leverage data to identify areas for improvement
  • Create original ideas and translate them into viable and on-brand marketing plans
    • Bachelor’s degree in marketing, or equivalent professional experience
    • 2-5 years of experience in field marketing, account-based marketing or in a field-sales position
    • Proven capability with Salesforce.com/marketing automation platforms
  • Requirements
    • Ability to work independently with limited supervision in a fast paced environment
    • Strong ability to communicate ideas and plans effectively as well as align with cross-functional teams in order to execute effectively
    • Excellent organizational skills including the ability to prioritize and complete multiple assignments simultaneously
    • Experience in Healthcare or SaaS or Enterprise Software desired
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    Market Development Executive
    Olive