Product Marketing Manager

Full Time Posted 28 days ago
Main Location
Chicago, IL, United States
Open jobs

The future, as we see it, has millions of more devices connected to the internet — from self-driving cars, to delivery drones, to electric scooters, to smart farming sensors. Hologram is here to connect anything to the internet — via our global cellular platform and network available in over 200 countries and territories.

About Marketing at Hologram

The marketing department strives to make the process of connecting millions of devices to the internet easily understood. We’re building education and clearly articulating our value proposition from the first click to the signed contract. Our storytelling is both acquiring new customers and nurturing others along the way. We work collaboratively with Sales, Product and Customer Success to champion the voice of the customer to make the best products for our customers.

About this role:

This is an exciting opportunity to build the customer experience from the ground up. The Product Marketing Manager will serve as the chief advocate for the customer & internal expert on the competitive landscape. Working in partnership with the product, design, sales and marketing teams, you will sharpen insights that will inform messaging, KPIs and the roadmap to reach users and drive engagement. This role requires a combination of strategic thinking and operational excellence. You will be a strategic & creative thinker, marketing subject matter expert, and an enthusiastic & collaborative leader ready to help build a high-performing marketing team.


  • Conduct and consolidate research including surveys, interviews and analyze results to form a cohesive view of the customer
  • Track and evaluate market trends and competition in order to maintain competitive advantage and identify white space opportunities.
  • Translate customer needs into positioning and messaging strategies from top-of-funnel awareness messages to key points along the customer journey
  • Own go-to-market strategy and launch execution for new products, positioning, features, and benefits.
  • Launch marketing campaigns in collaboration with Design, Sales and Marketing team including acquisition assets, landing pages, pdfs, decks and other sales enablement assets that link to marketing goals
  • Work closely with Product to establish key product requirement needs based on market feedback
  • Partner with product and design teams to continually deepen our understanding of our audience personas
  • Lead development of strategy and positioning for industry verticals and develop assets accordingly

What gets us excited about you:

  • Experience in Product Marketing, and/or business strategy at a B2B tech company
  • Experience in driving successful go-to-market strategies for new and existing products
  • High familiarity leveraging digital tools for interpreting customer needs including Google Analytics, Optimize, Fullstory and other A/B testing tools.
  • Able to embrace ambiguity and adapt to change
  • Highly organized and skilled at connecting disparate data sources to form a cohesive view of the customer
  • Strong analytical skills and data- and insight-driven
  • Thrives in an on collaborative work; attacks big problems with big ideas and without ego
  • Fantastic people & communication skills
  • Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
  • Extensive experience with market research and consumer insights, including survey methodology, writing, fulfillment, and analyzing/interpreting results.
  • Thorough knowledge with use of digital media and digital marketing tactics as a direct response tool for lead generation and/or ecommerce.

What should excite you about Hologram:

  • Getting to reimagine the global telecommunications space
  • Building the Product Marketing practice from the ground up!
  • Working with a passionate team who is dedicated to building a delightful place to work, and who believes in working smarter, not harder.
  • Tons of culture perks including unlimited PTO & kindle downloads, home office equipment reimbursement and a stipend to work remotely in a coffee shop if you like
  • Core values including transparency, equity and mindfulness that we actually live by every day
  • A fun, upbeat, and fast-paced team to work with.
Equal Opportunity Statement

We can only deliver a more connected world if our team accurately reflects the diverse and unique communities we are building for. So it's up to us to create a company where anyone can bring their whole self to work everyday. We're constantly working to improve and accept our responsibility to elevate the voices left in the margins. It's on every one of us.

Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. It goes beyond the fiduciary motivations diversity drives. We're building a company that every one of us at Hologram is proud to work for: a company that celebrates you for being you.

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Product Marketing Manager