Web Writer & Content Strategist

Posted 14 days ago
Main Location
Redlands, CA, United States
Open jobs

As a creative, hardworking, and skilled web content producer, you will deliver high-level strategic web copy for brand efforts and other web pages on Esri.com. Our content team meets specific business objectives by employing tight narrative and writing at a high strategic level. In this position, you will need to be able to quickly grasp Esri’s mission, vision, and technology then apply that understanding to create content that speaks to specific audiences.

  • Develop and deliver strategic, holistic messaging to support key priorities
  • Write copy that supports Esri marketing, branding, and positioning
  • Produce compelling content that meets specific objectives for target audiences and generates awareness, interest, and demand for Esri and its solutions
  • Write and edit tight, impactful copy for web pages and microsites
  • Write and self-edit for quality, consistency, clarity, brevity, accuracy, and readability
  • Collaborate closely and effectively with other marketing teams and internal stakeholders to drive authentic, consistent, and compelling messaging and strategic content for multiple external media outlets
  • Develop stories that effectively communicate with specific audiences about specific interests
  • Work proactively and volunteer assistance without being asked and under tight turnaround
  • Contribute writing and content strategy insights at a high level; be an active participant in web projects

Portfolio Submission: Please include a link to your online portfolio or samples of recent work.

  • 7+ years of experience as a web writer, copywriter, marketing writer, or journalist
  • Strong experience writing for the web, particularly for B2B and technology audiences
  • Strong written and verbal communication skills
  • A proven blend of editorial and storytelling skills
  • Working knowledge of UX, SEO, and content strategy; experience working closely and cross-functionally with UX/UI, content strategy, SEO, and other stakeholders to produce high-level content
  • Strong ability to translate complex concepts into clear, concise, compelling content
  • Ability to show an extremely high level of attention to detail and work within complex templates and guidelines
  • Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications (i.e., word count, target audience, voice, style, etc.)
  • Fast and insightful research skills
  • Enthusiasm for web metrics that gauge content performance
  • Above-average tenacity, strong work ethic, and desire to constantly improve and share insights
  • Bachelor’s or higher in communications, marketing, journalism, or English
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Web Writer & Content Strategist