mRelief provides an easy-to-use platform online and through SMS that enables Americans to find out if they qualify for food stamps. Our mission is to restore dignity by transforming access to social services. In 2016, mRelief connected over 100,000 families to social services.
Our supporters include: Google, Microsoft, Twilio, and Clear Channel. mRelief has been backed by Y Combinator, the Knight Foundation and the Rockefeller Foundation. Our clients include the California Department of Social Services, Hunger Solutions New York, and the Catholic Charities.
We are looking for an outstanding Growth and Partnership Manager to manage an array of digital and text messaging based outreach initiatives. mRelief’s target audience is low-income families and this role will execute digital marketing efforts that identify and engage people who comprise the demographic of the 9 million families who are eligible for but not receiving food stamps. Thus, this requires an innovative approach to identifying and engaging a community that is often not the subject of marketing campaigns.
This is a full-time position located in Chicago, IL and unfortunately does not allow you to work remotely. As soon as you start at mRelief, you will play a critical role in driving awareness about how families can apply for social services in the most affirming way possible. This position will report to the Executive Director.
Growth & Partnership tasks include:
Day-to-day search engine marketing campaign management and optimization based on ROI including:
Developing, maintaining, optimizing keyword sets;
Determine competitive sets and analysis;
Initiating and guiding food stamp application completion strategies;
Writing and optimizing paid search ad copy;
Increasing mRelief.com’s search engine ranking on Google, Bing and Yahoo
Establishing public and private digital partnerships that enable user growth
Generating messaging and creative content to test with low-income populations to identify what resonates.
Working with stakeholders to identify channels which are most effective for low-income populations.
Managing social media presence - Facebook, Instagram, Twitter and driving users to mRelief.
Take ownership over quarterly and annual growth metrics.
Weekly internal reporting on conversion and campaign performance
Generate decks summarizing external monthly and quarterly reporting for all major metrics, goals tracking, and other paid search initiatives.
We are looking for someone:
At least two years of relevant experience in Search Engine Marketing or Paid Social Media Campaigns.
Located in or willing to move to Chicago.
Bachelor’s degree with focus in business, marketing, statistics, or math is preferred, but not required
Experience using bid management platforms a plus
Interested in Social Impact, Social Services a plus.
Organized, detailed oriented, self-directed and computer literate.