Product Marketing Manager

Main Location
San Francisco, CA, United States
Open jobs
About Vouch:

Insurance... sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving, innovative startups.

Vouch is a new, technology-first insurance company, backed with $100M in funding from world-class investors. Like Stripe for payments or Brex for credit cards, Vouch is creating the go-to business insurance for high growth companies.

We're doing this by making insurance fast, responsive, and focused on our customer -high growth and innovative companies. Instead of printed PDF applications and week-long waits, Vouch is building new technology to solve real problems, writing policies that actually cover relevant startup scenarios, and designing simple experiences in an otherwise frustrating industry. 

 
Role Responsibilities: 

Vouch is looking for a Product Marketing Manager to build out the product marketing function at Vouch.

This individual will be a key driver in how Vouch launches new products, develops creative campaigns, and enables our sales and success teams.

Reporting to the Head of Marketing, the Product Marketing Manager will work closely with our product and insurance teams to help drive the launch and go-to-market strategy for new programs and features. They’ll work across functions to position our products and differentiate our offerings from our competition.

 

Job Duties:  

  • Develop and manage product positioning / messaging across the organization, in collaboration with the rest of the marketing team
  • Lead GTM product and feature launches
  • Work with partnerships team to develop talk tracks, presentations, and other support assets
  • Drive the creation of sales tools and collateral including templates, case studies, demo videos, battle cards, etc
  • Collaborate on BD training for positioning, proof points, and differentiation
  • Support the development of marketing campaigns designed to create measurable pipeline impact and impact brand awareness with key buyers 
  • Support PR and content initiatives with product insights
  • Coordinate the customer testimonial program


Qualifications:

  • 4+ years of B2B/SaaS/Insurance marketing experience
  • 2+ years of product marketing experience
  • Insurance acumen. Understand insurance fundamentals, the nuances of a technology startup, and how Vouch’s approach differentiates itself. 
  • Excellent communicator. The ability to deliver stories, information, education, strategic insights, and training across mediums. Should be comfortable creating assets for both internal and external audiences. Identify different communication styles amongst stakeholders and adjust to provide support accordingly.
  • Builds structure from ambiguity. The ability to identify needs/gaps across individual teams and develop/apply frameworks and processes that address them.
  • Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.
Nice to have:
  • Exposure to and passion for early-stage startups and/or high growth environments
  • A background in insurance or other regulated categories 

Vouch believes in putting our people first and building a diverse team is at the front of everything that we do. We welcome people from different backgrounds, experiences, and perspectives. We are an equal opportunity employer and celebrate the diversity of our growing team.

 

Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
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Product Marketing Manager
Vouch Insurance