Product Marketing Analyst

Posted 2 days ago
Main Location
Columbus, OH, United States
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Olive’s AI workforce is built to fix our broken healthcare system by addressing healthcare’s most burdensome issues -- delivering hospitals and health systems increased revenue, reduced costs, and increased capacity. People feel lost in the system today and healthcare employees are essentially working in the dark due to outdated technology that creates a lack of shared knowledge and siloed data. Olive is designed to drive connections, shining a new light on the broken healthcare processes that stand between providers and patient care. She uses AI to reveal life-changing insights that make healthcare more efficient, affordable and effective. Olive’s vision is to unleash a trillion dollars of hidden potential within healthcare by connecting its disconnected systems. Olive is improving healthcare operations today, so everyone can benefit from a healthier industry tomorrow.

Job Overview:

As a Product Marketing Analyst, you will be instrumental in the go-to-market (GTM) strategy and execution, customer/partner engagement, launch of new products, sales enablement, competitive intelligence, and creation of marketing assets. You will be an instrumental member of our dynamic, mission-driven team, working to bring Healthcare’s top products to market. You will work cross functionally to craft the messaging and positioning of new products, package them, and develop their value propositions. We're looking for an analyst with strong interpersonal and problem solving skills, who can easily build relationships within the organization and with customers.

Essential Duties and Responsibilities:

  • Work closely with the product management and marketing teams on GTM strategy creation and execution, marketing collateral and assets, and product launch activities
  • Develop the value propositions for products by audience and personas. Continuously evolve our understanding of the customer, the competition, and market trends
  • Work extensively with the partnerships and sales teams for customer engagement and partnership support activities
  • Drive the positioning, messaging, and storytelling of products across multiple channels & campaigns driving revenue and growth
  • Create and iterate on highly effective marketing collateral, sales enablement tools, and training materials
  • Ability to function effectively in a fast-paced, tech environment while managing different stakeholders
  • 3+ years of demonstrated success in Product Marketing, Marketing, or Product Management in the tech industry
  • Bachelor's degree - BA/BS in Marketing, Business, or equivalent
  • Pragmatic Marketing certification is a plus
  • Strong written and verbal communication skills, including the ability to communicate between technical and non-technical contributors, and between cross functional teams and senior leadership
  • Ability to learn technical concepts quickly
  • Ability to thrive in an entrepreneurial, fast-paced environment with limited resources
  • Self starter who can own and run projects without constant supervision
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Product Marketing Analyst