Principal Copywriter

Posted 5 days ago
Main Location
New York City, NY, United States
Open jobs

What We’re Looking For:

We’re looking for a senior-level copywriter to join our growing in-house creative team. This position requires at least ten years of experience writing marketing copy, including for SEO-driven webpages, data-driven advertising, and strategic email campaigns. The principle copywriter should have experience collaborating with marketing teams to drive innovative creative strategy across a range of clients.

As a senior member of the creative team, the principal copywriter is expected to produce the highest quality work and independently drive informed, strategic campaigns. In addition to ownership of multiple brands, the principle reviews others’ work and provides creative direction and feedback.

Writing samples are required for this position. Include a link to samples with your application and cover letter.

Responsibilities Include, But Are Not Limited To:

Write copy across media, including display and print advertising, direct mail/direct response, email marketing, print collateral, websites, etc. with little to no oversight. (50%)

  • Create original, persuasive copy that promotes and differentiates 2U’s partner programs’ unique benefits.
  • Independently manage new program launches and the creation of brand style guides.
  • Understand and work from creative briefs submitted by stakeholders; meet the goals of the project as established in the brief while offering creative solutions to strategic challenges.
  • Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs; manage and maintain all copy assets for multiple programs and act as direct point-of-contact for those programs.
  • Manage multiple project deadlines and adapt to changing priorities.
  • Translate complex concepts into clear, concise, and reader-friendly copy.
  • Seek out and manage creative projects that strengthen our brands.

Act as a mentor to other writers, reviewing copy and offering constructive feedback that strengthens the work. (30%)

  • Analyze creative briefs and ensure work meets creative goals and strategy.
  • Work one-on-one with writers on the team to offer guidance, creative direction, and feedback on creative execution.
  • Lead training sessions that help the team understand strategy and 2U marketing. 
  • Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar.
  • Work closely and independently with other members of the creative team, including writers, designers, videographers, animators, and team leadership.

Lead strategic initiatives in collaboration with marketing stakeholders across brand marketing, SEO, web analytics, and advertising operations teams. (15%)

  • Work with members of marketing teams to define initiatives that drive the business forward.
  • Work with stakeholders and the creative traffic team to define processes that efficiently push work through the creative team. 
  • Present plans to the creative team and ensure understanding of strategy and alignment of work from ideation to completion.
  • Approach projects collaboratively, working with stakeholders across marketing, while upholding the team’s mission and values.

Act as a leader on the creative team, offering support to managers and team leadership. (5%)

  • Establish new processes and efficiencies across the creative team.
  • Work with marketing stakeholders to understand and communicate best practices across a range of data-driven marketing formats as well as performance data.
  • Communicate concerns, challenges, ideas, and solutions with manager and/or team leadership.
  • Conduct interviews with copywriter candidates, and assist with training of new team members.

Things That Should Be In Your Background:

  • Bachelor's degree required; master’s degree in relevant field a plus
  • Minimum 10 years of experience
  • Must have expert knowledge of AP and Chicago style and experience using client style guides
  • Experience in higher education is preferred
  • Experience in an agency setting preferred
  • Excellent interpersonal communication skills and the ability to work on cross-functional teams
  • Experience managing large, cross-functional projects
  • Experience delegating, directing, and providing feedback to other writers
  • Ability to think of creative, unorthodox solutions when needed 
  • Ability to prioritize and handle multiple assignments simultaneously 
  • Openness to feedback and ability to take direction
  • Ability to drive projects without a lot of oversight

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Generous paid leave policies including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!

To learn more, visit #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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Principal Copywriter
2U, Inc.