SoundCloud Inc.
Open jobs: 25
Headquarter: Germany

Performance Marketing Manager

New York, New York, United States

What's next in music is first on SoundCloud. As the world’s largest open audio platform, SoundCloud is powered by a connected community of creators, listeners and curators who share, discover and influence what’s new, now and next in music and audio.

SoundCloud is looking for an experienced Performance Marketing Manager with a passion for driving brand and business growth through paid customer acquisition and reengagement tactics. Working with multiple internal and external teams, you’ll be responsible for the development, execution and analysis of full funnel acquisition initiatives across multiple platforms (web + mobile/app) and digital channels. You’ll play a key role in delivering on the overall marketing strategy while developing and optimizing digital marketing campaigns that grow the SoundCloud community and impact core engagement and revenue metrics.

What you’ll be responsible for:

  • Support the testing, development, and execution of digital marketing initiatives that directly impact brand awareness, user acquisition, engagement/retention, and subscriber conversion.
  • Regular data analysis to identify areas of improvement/optimization and to ensure maximum ROI.
  • Grow existing campaigns across digital channels, while creatively iterating and testing ideas to continually scale and improve performance against KPIs.
  • Generate consistent performance reports for distribution within the marketing team and broader organization.
  • Expanding performance marketing efforts in key international markets.
  • Collaborate with the broader Marketing organization (e.g, Brand, Creative) and key internal stakeholders across Product, Comms and Legal teams to drive maximum integration of all digital marketing initiatives to deliver against key objectives.

What you’ll bring to the team:

  • Bachelor’s degree in Marketing Communications, Digital/Online Marketing or related fields
  • 5+ years experience in online/digital/performance marketing
  • Deep expertise in at least 3-4 digital channels and working knowledge in others, including but not limited to: Facebook/Instagram, SnapChat, Twitter, TikTok, Affiliate marketing, programmatic display, Influencer, Google UAC, YouTube, Apple Search
  • Excellent analytical and organizational skills and experience with data platforms like MMP and MTA
  • Deep mobile / app marketing experience
  • Strong interest in the SoundCloud user, product, and market position
  • Music industry experience a plus 

Diversity at SoundCloud:

“SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us build a social platform and global community where anyone can create, discover, and share sounds. We acknowledge the challenges in our industry, and strive to develop an inclusive culture where everyone can contribute”.

Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
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Performance Marketing Manager
SoundCloud Inc.