SoundCloud Inc.
Open jobs: 25
Headquarter: Germany

Director of Measurement & Analytics, Audience Development

New York, New York, United States

SoundCloud - the leading music entertainment company that offers the only direct-to-consumer music streaming platform and next generation artist services in the industry today - is seeking the world’s best Head of Consumer Product to join us.

SoundCloud is seeking a Director of Measurement and Analytics to support its Consumer business. This critical role is part of the Growth and Audience Development team, driving the behavioral analysis and insights to unearth new opportunities for audience acquisition and engagement across all audience platforms.  Your team will serve as the center of excellence for marketing experimentation and own the roadmap for behavioral analytics, insights, and tracking tools. 

In this role, you’ll also partner with various teams across the SoundCloud business, including brand marketing, editorial, and product, measuring the impact of major initiatives that touch the consumer.  Social analysis and editorial analytics will be a key component of this team’s scope. 

Responsibilities:

  • Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format
  • Prepare and deliver business reviews to the senior management team regarding Audience Growth
  • Define measurement and testing strategy, and conduct deep dives to identify new opportunities for consumer growth and engagement
  • Partner with the Data team to create and deliver the road map for advanced analytics that can optimize all parts of our creator and listener funnels for six key areas:
    • Marketing measurement, including bottom-up attribution and top-down marketing ROI across channels and tactics
    • Multi-channel audience reach
    • Test-and-learn management for a range of marketing experiments and interventions
    • Customer lifetime value
    • Propensity modeling, such as audience engagement and retention and recommendations of next-best-product
    • Customer experience measurement and driver analysis
  • Work with our Brand Partnerships team to intelligently package our audiences to help advertisers reach them in new and effective ways
  • Serve as a leader and role model for measurement and data visualization within our consumer org, and instill a deep love of and familiarity with data into the teams
  • Manage a team, currently 2 analysts

About You:

  • 7+ years of experience measuring digital audiences, preferably in multi-channel, multi-platform media or entertainment
  • Ability to clearly articulate and present analyses to all levels of management, including C-suite executives and Brand/Content leadership
  • Hands on experience with GA and app analytics tools a must; comfort writing SQL queries and Python code
  • Familiarity with MTA, MMA, and BigQuery 
  • A track record of creating new quantitative frameworks and structures to solve creative problems
  • Passionate about storytelling through best-in-class data visualization
  • Experience working with third-party agencies and vendors
  • Ability to collaborate well with individuals on-site and in remote offices
  • Self-driven for continual learning and ongoing training/development
  • Highly organized, detail-oriented
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Director of Measurement & Analytics, Audience Development
SoundCloud Inc.