Head of Marketing

Posted 14 days ago
Main Location
Vancouver, Canada
Open jobs
Who we are

Recognized as one of Canada’s fastest-growing companies, Lumen5 is an online video creation platform powered by machine learning and designed for businesses, brands, and creatives.

Launched in 2017, our mission is to make video marketing accessible to everyone. We believe that video is the most powerful tool for storytelling, but not everyone has the skills or resources required to produce thumb-stopping videos. We created Lumen5 to solve this problem.

We currently have over 700,000 users and work with notable brands including Salesforce, SAP, Siemens, and The Economist. Our company has won growth awards from Canadian Business and the Globe and Mail, and we were crowned the winner of the New Ventures BC Competition 2019 which recognizes innovation in BC’s tech sector.

We now have our sights set on revolutionizing how businesses create video and we’re looking for like-minded folks to join us in elevating Lumen5 to the next level.

What we’re looking for

We’re looking for our next Head of Marketing to lead Lumen5 in its next stage of growth. The successful candidate for this role will have led, mentored and scaled high performing marketing teams at a B2B organization in the past. Our next Head of Marketing will be someone who has a highly strategic and analytical mind, who also brings to the table a creative and brand-oriented perspective. This role reports directly to the CEO and will be responsible for managing both the marketing team and budget.

What you’ll do
  • Manage multiple facets of marketing, including brand, PR, digital, events, product marketing, demand generation, ABM, performance marketing, and customer marketing.
  • Work collaboratively as part of the executive team in developing business and product strategy.
  • Lead the charge in formulating the marketing plan, in concert with the marketing team and executive team.
  • Mentor, guide, and grow a team of high performing marketers. 
  • Support sales targets through the development of sales enablement tools, revenue operations, and growth marketing. 
  • Act as a thought leader within the marketing and B2B SaaS space. 
  • Develop and manage the overall budget for marketing.
  • Work in partnership with the Finance and Sales teams to create ambitious yet attainable forecasts and targets. 
  • Monitor all marketing campaigns and drive continuous innovation and improvements.
  • Work with our development team to identify areas of growth and improvement across the Lumen5 website and product. 
  • Track and report on competitor activity. 
  • Source vendors and agencies and own the ongoing relationship with each.
  • Own our website, it’s design, conversion rates, content, and SEO efforts. 
  • Define marketing KPIs that align with business priorities and ensure the team is set up to achieve those goals.
Experience & Skills
  • 10+ years of experience working in marketing, communications, strategy, or media relations.
  • Highly analytical, with a strong understanding of performance and brand marketing.
  • Leadership experience at a SaaS organization, preferably within a startup.
  • Working knowledge of platforms like Mixpanel, Clearbit, Google Ads, Facebook Ads, Hubspot, and Ahrefs. 
  • Background in marketing small, medium, and enterprise size business software solutions. 
  • Ability to transform data into actionable insights and recommendations to non-marketing audiences.
Compensation

The starting salary band for this role (for candidates at our targeted skill level) is $133,880 - $167,350.

Our compensation structure is market-based, and we pay fair market rate for all roles. We value transparency, which is why we share our starting salary bands for all roles at Lumen5. Starting salaries will vary within this range based on experience and skill level.

Why Work for Lumen5?

Impact Global significance - Our product reaches millions of people around the world. You’ll be a part of something genuinely impactful and exciting. Uncharted territories - We’re using machine learning to assist with human creativity, making for plenty of fascinating technical challenges. Small team, big influence - When you talk, we listen. Opinions will always be heard, and we empower our team to act as owners and leverage outcomes.

Progress Work with the best - We don’t toot our own horn often, but we will say that our team is built of experts in cutting-edge fields. Learn from industry leaders in business, product, and engineering (AI, NLP, Computer Graphics). Learn and grow - Our team thrives personally and professionally through competitive benefits, career development opportunities, and a $2,000 per year learning budget for every employee.

Connections Get to know everyone - It’s the relationships and bonds we form that make our workdays exciting and meaningful. We cultivate and nurture high-quality relationships at Lumen5 and within the local community.

Join a company that’s got your back

🏖 Rest and recharge. Every employee gets four weeks of vacation

🌡 Health = happiness. We have unlimited personal and sick days, allowing you to take care of your physical and mental health. We offer full medical, dental, and generous paramedical.

🕓 Flexible work environment. Our office in Vancouver or your home, at a time that suits you.

👶 Family first. Generous parental leave, so you can relax with your little one and have peace of mind.

🌈 Bring your authentic self. We’re committed to supporting diversity, equity, and inclusion through initiatives like our pay equality program and D&I employee group.

📞 Hotline bling. We’ll cover your cellphone bill, no sweat.

🤑 Donation matching. You have causes that you care about. We’ll help your donations go that little bit further.

📚 Self-improvement. Want to get stuck into the latest business book, attend a conference, or take a course? We’ve got you covered with a $2,000 learning budget each year.

💻 Tech. Whether you’re Apple, Windows, Linux, or otherwise — we’ve got your tech covered.

🎧 Music. Free jams, on us! We’ll cover your music streaming service of choice.

✨ Lifestyle. Monthly spending account for your health & wellbeing, whatever that means to you. 

 

Joining Lumen5 means that you’ll surround yourself with smart, creative individuals and work on a product that reaches millions of people around the world. We celebrate our differences and encourage those from marginalized communities to apply.

Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team
Head of Marketing
Lumen5