Director of Digital Marketing & Strategy

Remote
Posted 14 days ago
Main Location
Burlington, MA, United States
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Our Mission – Securing the software that powers your world. At Veracode, we are focused on that mission every day. Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes.

The Director of Digital Marketing & Strategy is responsible for creating a digital marketing strategy that transforms Veracode’s digital properties into an engine for attracting interest and driving earned demand worldwide via external websites, social channels, SEM/SEO, and display advertising. This is a strategic and operational role, overseeing the development, execution, testing, and optimization of digital strategies, investments, best practices and initiatives to drive engagement and customer acquisition.

With guidance from the Director of Corporate Marketing, this person will lead the digital marketing team and be accountable for the inbound conversion funnel, from search optimization and driving integrated digital programs that attract and engage prospects to enhancing the user experience and increasing conversion rates. This role will require collaboration between multiple lines of business and stakeholders who each have unique target audiences, solutions, and goals to strategize and implement the best possible strategies for growing the business.

 

What you’ll be doing:

  • Define, plan and execute the global digital marketing strategy to support the GTM plan and company initiatives
  • Align with Demand Generation to ensure the execution of campaigns align with digital capabilities
  • Develop and execute a strategic roadmap for our Veracode.com website
  • Build strong trust and productive working relationships across the organization and lead cross-departmental teams to ensure the successful delivery of digital programs
  • Lead end-to-end accountability for website & digital program performance, analysis, and reporting
  • Responsible for the look, feel and performance of the Veracode.com website
  • Lead, mentor a team of digital experts to drive the inbound marketing function, including web optimization, SEO, display, paid search, and social media
  • Collaborate with our Sales teams on developing campaigns and integrated marketing strategies across digital channels to drive pipeline
  • Strategize and execute paid and organic social media campaigns to drive awareness and engagement across Veracode social properties
  • Map current digital activities to identify gaps and opportunities for optimization
  • Report on campaign and performance metrics
  • Conduct ongoing A/B testing to learn, adapt and optimize campaigns
  • Partner with brand leadership to design and execute an insights-driven multi-channel strategy consistent with brand strategies

What You’ll Need:

  • 7+ years of digital and web marketing experience, including strategy & execution
  • Expertise in emerging media and web tech stack
  • Understanding of Drupal as a website framework
  • At the forefront trends and innovation in digital marketing
  • Ability to be creative and knowledge on making websites a competitive differentiator
  • Strong organizational, program and process management skills
  • Strong collaboration and cross-functional leadership skills
  • Global marketing experience
  • Ability to deliver & results oriented
  • Cybersecurity Industry experience a plus

 

 

 

The Veracode Way:
 

We Have a Passion and Commitment for Security 
We consider security in everything we do. We act to preserve the trust our customers place in us.
 
We Help Our Customers Change the World 
We deliver peace of mind to our customers so they can focus on the pursuit of their missions. 
 
We Have Big Goals and Expect Big Outcomes
We are results driven. We take risks, compete boldly, and deliver valuable outcomes to our customers.  
 
We Are Committed to Making Progress Together
We collaborate with each other, our user communities, our industry and together lead the world forward.
 
We Value Each Other 
We value diversity. We have empathy for each other and assume positive intent. 
 
We Are Proud to be Veracode 
We have fun together. We honor who we are and work hard to achieve our potential.  
 
More About Working at Veracode:

Veracode, is a leader in helping organizations secure the software that powers their world. Veracode’s SaaS platform and integrated solutions help security teams and software developers find and fix security-related defects at all points in the software development lifecycle, before they can be exploited by hackers. Our complete set of offerings help customers reduce the risk of data breaches, increase the speed of secure software delivery, meet compliance requirements, and cost effectively secure their software assets- whether that’s software they make, buy or sell.

Veracode serves more than 1,400 customers across a wide range of industries, including nearly one-third of the Fortune 100, three of the top four U.S. commercial banks and more than 20 of Forbes’ 100 Most Valuable Brands. Learn more at www.veracode.com, on the Veracode blog, on Twitter and in the Veracode Community.

At Veracode you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, Veracode’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
 
We are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
Privacy: https://www.veracode.com/legal-privacy
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Director of Digital Marketing & Strategy
Veracode