Posted a month ago by

Director, Analyst Relations

San Francisco, CA, United States
Employment: Full Time Experience: Lead

Zendesk is looking for an experienced and passionate analyst relations expert with strong industry analyst relationships and a deep understanding of the SaaS industry. Reporting to the VP of Corporate Communications, this role will manage Zendesk’s analyst relations program and maintain ongoing relationships with industry analysts. This person will also support communications and marketing initiatives with analyst research and industry validation.

Responsibilities:
  • Develop and manage Zendesk’s industry analyst program and strategy to ensure ongoing coverage in reports, evaluations and research.
  • Build strong industry analyst relationships and lead ongoing briefings with executives.
  • Monitor analyst research agenda and coverage, and share relevant research throughout the company including in marketing, communications and sales.
  • Manage the annual Gartner Magic Quadrant and Forrester Wave evaluation processes to ensure best position
  • Work with our customer reference team to coordinate customer involvement in analyst research and major evaluations.
  • Proactively uncover and share new customer examples that are noteworthy, and build trusted relationships with key reference customers.
  • Manage Zendesk listings on top software review sites, such as Gartner Peer Insights, and develop campaigns to drive more positive reviews and competitive positioning.
  • Create marketing campaigns to leverage analyst reports, review site rankings and customer examples in lead generation, launches and communications/PR outreach.
  • Prepare, write and edit analyst presentations and materials, contributed stories, press releases, quotes and case studies.
Requirements:
  • Solid industry analyst and media relationships, and the placements to prove it.
  • Track record of flawlessly executing on analyst relations, PR and reference programs.
  • Excellent oral and written communications skills, with a knack for tying product and company developments to larger industry trends and research.
  • A precise grammarian and expert at AP style (writing samples required).
  • Outstanding interpersonal, project management and prioritization skills--both internally and externally.
  • Unfazed by constant change and quick to adapt to new challenges.
  • A collaborative, open attitude and a history of working in and leading cross-functional teams.
  • An eye for simplifying complex topics and technologies to their essence, and the curiosity and drive to discover newsworthy information
  • A minimum of 8 years of tech AR, public relations and/or customers reference experience.
  • SaaS B2B experience preferred.
  • A minimum of a bachelor’s degree
Required Skills
Equal Opportunity Statement

Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

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